Knowledge Center

Marketing, Communications and Events

Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.

The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.

It Might be All About the Experiences, But Experiences Do Not Pay the Rent

April 15, 2019 Presentation

Retail expert Michael Berne, President of MJB Consulting, lays out the fundamentals of experiential retail, its do’s and don’ts, how it works, and how experiences tie in to successful retail. Make sure your downtown retailers are employing the age old strategy of experiential retail in a way that helps boost their business.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Art of the State: Leveraging Local Culture and Creativity

April 15, 2019 Presentation

This session will present a snapshot of case studies that engage makers, artists and other creatives in downtown promotions, placemaking and development projects. Great Downtowns of all sizes are identified by their cultural environment. We will explore how both large and small investments in arts and creativity can return dividends that multiply.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Bohemian Nights at NewWestFest

April 15, 2019 Award

For over 25 years, Bohemian Nights at NewWestFest, produced by the Downtown Fort Collins Business Association (DBA), has been an example of spirited collaboration, extensive outreach, elaborate planning and far-reaching economic and cultural impact. This family-friendly, three-day music festival is co-produced by the DBA and Bohemian Nights and is a primary fundraiser for the DBA’s year-round programming and public space initiatives.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Consumer Trends and Patterns in Retail

April 15, 2019 Presentation

This presentation shares examples of contemporary strategies in brick and mortar retail to boost appeal to consumers and create a more experience driven offering to entice consumers.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

DTLA IRL: A Pop Up Case Study

April 15, 2019 Presentation

In December 2018, the Downtown Center BID launched DTLA // IRL – a multi-faceted pop-up activation showcasing Downtown’s culture, community, and commerce. The project comprised three main elements: a visitor’s center, retail store, and event space, and served as a promotional vehicle for the Downtown retail market and a variety of local businesses, highlighting local art and culture, and engaging the local community of residents, workers, and visitors.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Experience Hastings Crossing

April 15, 2019 Award

Experience Hastings Crossing (HxBIA) was an inaugural week-long event aimed at both facilitating and showcasing unique partnerships between HxBIA businesses and Downtown Eastside social enterprises and nonprofit organizations. HxBIA invited locals and visitors to learn about these partnerships and support local community organizations through purchasing special features at businesses.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

The Orange Gnome Project

April 15, 2019 Award

Although the urban forest is thriving in many ways, in the Wicker Park Bucktown Special Service Area #33, the region lost 7% of its trees in just 4 years to disease, pests and human carelessness. During the week of Arbor Day 2016, WPB SSA hung large tags with facts about the benefits provided by urban trees. The organization also wanted to do something that would give a nod to the quirky and artistic reputation of the neighborhoods.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Trick-or-Treat with East Midtown

April 15, 2019 Award

The East Midtown Partnership launched a free Halloween celebration in 2015 inviting neighboring residents into the commercial core of the district to trick-or-treat and also familiarize themselves with downtown retail. An estimated 1,000 families attended the event in 2015, with just under 60 participating businesses. Because of their event’s initial success, The East Midtown Partnership expanded the event in 2016 and participation doubled to 2,000 families, and more than 80 businesses!

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Downtown Cleveland Alliance 3-tiered Marketing Campaign

April 15, 2019 Award

Downtown Cleveland Alliance accomplished the goal of creating economic impact for their community through a strategic and innovative three-tiered marketing campaign involving the development of print and digital advertising, the production of an annual video, and the creation of native advertising content.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Downtown in December

April 15, 2019 Award

In 2016, Downtown Greensboro, Inc. (DGI) was tasked with taking over the annual Festival of Lights, a hallmark holiday event for the community. With the goal of “lighting up downtown” throughout the holidays, DGI expanded holiday programming and created “Downtown in December,” a month-long celebration featuring the Festival of Lights, a holiday parade, carolers, Santa visits, an ice rink and a Santa-Con pub crawl.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!