Measuring the Economic Impact of Events

Everything a place management district does supports its community, but how can we measure the impact of our efforts? In this session, a multidisciplinary panel of experts share insightful case stories around measuring success. From defining quantifiable objectives, to identifying the right metrics, technologies and means of measurement, see examples of how different sizes of districts use data collection to demonstrate a return on investment for their communities

24/7 Sociable Cities: Keeping it Safe and Fun

Daytime to nighttime sociability is critical for sociable cities to thrive 24/7. Social spaces—where people dine, drink and dance—are key to a city’s social and cultural fabric. But at night, transit stops, the government shuts down and police are the catch-all. A comprehensive plan with coordinated security is crucial to nightlife management. Learn about Sacramento’s story of building alliances to manage risk and enact a rapid response to crisis situations.  

Greg Pepitone Master Talk

Greg Pepitone is a Senior Economist at Tourism Economics with over 13 years of experience providing strategic advisory services to clients in the tourism, sports, and meeting sectors. He focuses in the areas of economic and fiscal impact assessment, market viability and strategy, business planning and analysis, and facility and other capital project planning. Prior to joining Tourism Economics, Greg was a Manager in PwC’s Hospitality & Leisure Practice.

Rob Higgins Master Talk

Since 2004, Rob Higgins has promoted the development of community sports and led the Tampa Bay Sports Commission as the principal organization that bids on and hosts sports and entertainment events in the Tampa Bay area.

Jeff Vinik Master Talk

The Lightning’s success under Vinik has coincided with the emergence of a development company, Strategic Property Partners (SPP), LLC and its plan to develop approximately 60 acres in downtown Tampa’s south core into a new district entitled ‘Water Street Tampa.’ Vinik is expecting to deliver approximately $3 billion in investment to bring Water Street Tampa to life and reinvent the blocks surrounding AMALIE Arena into a walkable, 24-7 live, work, play and stay wellness district.

Paw-Pup Dog Park

The Thelda Williams Paw-Pup Dog Park is a temporary activation in downtown Phoenix, created using a license agreement between the Downtown Phoenix Partnership and the City of Phoenix.

Managing the Nighttime Economy

A strong Nighttime Economy is made up of more than just a string of restaurants and bars in close proximity. A variety of experiences must be available in order for districts and communities to encourage visitors to linger and visit multiple entertainment options. However, what is even more vital are the often overlooked things. Discuss how Ops teams provide the foundation through infrastructure and amenity management that encourage strong nighttime economy opportunities.   

The Balancing Act of Managing Nightlife

Jim Peters, Founder and President of the Responsible Hospitality Institute moderates a panel of urban place management organization leaders with nightlife programs and discusses the rise of the Night Mayor role for urban centers.


IMMERSE is the annual performing and interactive arts event from the Creative City Project. 2018 platformed more than 1,000 artists and performers for an audience of 45,000 people. Creative City Project staff works with artists to create site-specific performances and installations in the streets of public spaces of downtown Orlando. IMMERSE 2018 connected residents of and visitors to Orlando with unique creative encounters that transform the way people see and experience the urban core.

Molly Turner Master Talk

Molly Turner is the Global Head of Civic Partnerships at Airbnb, where she built and directs the company’s public-private partnerships program. She works with the Airbnb local community and their civic leaders on a variety of projects focused on sustainability, economic development, resiliency and hospitality. She also directs Airbnb’s policy research examining the business model’s various impacts on urban economics, environment and communities.

Janet Marie Smith Master Talk

Janet Marie Smith was named Dodgers’ senior vice president of planning and development in 2012. Since then, she has overseen large-scale improvement projects at Dodger Stadium and Campo Las Palmas. Smith is best known for her work on the construction and design of Oriole Park at Camden Yards, which set the standard for a new wave of ballparks after its opening in 1992.

It Might be All About the Experiences, But Experiences Do Not Pay the Rent

Retail expert Michael Berne, President of MJB Consulting, lays out the fundamentals of experiential retail, its do’s and don’ts, how it works, and how experiences tie in to successful retail. Make sure your downtown retailers are employing the age old strategy of experiential retail in a way that helps boost their business.

Bringing Back Main Streets

A look at historically popular areas that went through an idle period, but have since seen a resurgence through a combination of means (space management, economic development, etc).

Brew University (Brew U)

Downtown Fresno Partnership (DFP) held a brainstorming session in the summer of 2016 to continue the advancement of downtown’s craft beer scene. The chosen concept was a training program to incubate ideas and equip home brewers to take the next step.

First Wednesday Art Walk

For the past 13 years, Downtown Vision Inc. (DVI) has produced the First Wednesday Art Walk in the heart of Downtown Jacksonville. This innovative event acts as an economic development tool supporting downtown merchants and cultural entities while improving the vitality of downtown through the arts. With more than 10,000 people participating each month, Art Walk has grown into a treasured street festival, one that is constantly reimagined to mirror the diversity of Jacksonville.

Re-Imagining the River Barge Experience

San Antonio’s River Walk is one of the city’s most distinguishing features. Designed constructed between 1938 and 1940, the linear park is among the highest rated tourist attractions in Texas. For the city’s 300th anniversary in 2018, City leaders wanted to re-imagine the river barge experience with a newly designed, more sustainable and modular fleet using innovative technology to meet the needs of tourists and residents. The public was made part of the design and selection process.