External Communication

Webinar Recording: Advancing Places: Accessible Ways to Connect With Your Audience

In this session, you will learn about different types of podcasts and cable television programming produced by three IDA member organizations all with varying budgets and in different geographic regions of North America. From shoestring budgets all the way up to working with professional production teams, attendees will hear about lived experience and explore producing their own programming.

Advancing Places: Downtown Recovery Strategies and Storytelling

Downtown leaders and marketing professionals around the world have been exploring new recovery strategies and storytelling. The depth and range of techniques used to elevate one’s district vary. In this session, speakers will share a variety of tactics from their own experiences and attendees can examine which approaches might work best for their district.

Creating Confidence for Returning Workers During COVID-19

To ensure workers were comfortable returning to the office in the face of the COVID-19 pandemic, the FDBIA worked with our members to develop a Best Practices for Return to the Office report. Advocate for indoor mask mandates, and we created promotional videos about returning to the office and public health measures.

Advancing Places: Working with Media and Managing PR Campaigns

Communications is an important part of our work in urban place management. Two experienced practitioners, both downtown leaders with extensive marketing & communications backgrounds, to learn how they are building relationships with media, what the media is looking for in news stories, and how to go beyond traditional media relations to take control of your district’s story. We’ll also dive into crisis communications and some tips on planning and executing an effective PR campaign.

Advancing Places: Crafting Recovery Messaging

The new year has brought with it many of the same challenges, but that doesn’t mean your outward messaging needs to be doom and gloom. 2021 is bound to be complicated and exciting for districts. How do we bring positive messaging back to cities and districts that are unsure about what is next? What strategies can marketing and communications professionals use to jettison economic anxiety for business owners, residents and visitors? Where do we begin crafting year-long messaging for stakeholders operating week-by-week?

Advancing Places: Communications

During these challenging times, communicating with stakeholders throughout your community is more important than ever before. Hear from different panelists and learn about specific communication tactics that have been employed to help support their district during these uncertain times. Come away with ideas to apply in your city.

Downtown Long Beach Economic Profile Press Release

This 2015 sample press release from Downtown Long Beach Associates is spreading the word about their recently published Downtown Economic Profile. The press release highlights a number of statistics from the report, summarizes the report’s introductory letter, and provides a brief description of the organization.