Let’s Glow SF is a 10-night holiday activation, the largest holiday projection mapping event in the country. Shows were played in a continuous loop with custom music starting at 5:30 pm and ending at 10:00 pm. Each light show ranged in length from five to seven minutes. Let’s Glow SF received wide media praise for its innovative use of art and technology to bring visitors and workers back to downtown, which had been suffering under the economic and social impacts of the COVID-19 pandemic.
In 2016, Downtown Greensboro, Inc. (DGI) was tasked with taking over the annual Festival of Lights, a hallmark holiday event for the community. With the goal of lighting up downtown throughout the holidays, DGI expanded holiday programming and created “Downtown in December,” a month-long celebration featuring the Festival of Lights, a holiday parade, carolers, Santa visits, an ice rink and a Santa-Con pub crawl.
How are winters in Tampa, Florida and Winnipeg, Canada the same? As you can imagine, Winnipeg is very cold in the winter and they have been very successful in activating the Red and Assiniboine Rivers and The Forks Marketplace during a time of year when everyone likes to hibernate. Downtown Tampa, decided to take promoting winter with a twist! This presentation shares creative holiday event ideas for warm and cold climates!