Today, downtown and urban district professionals need clear and concise data to strategically inform management and investment decisions. This workshop begins with a baseline understanding of the data that can be useful for understanding the local market, including how to retrieve the data and how to supplement the data with local knowledge. Structured as a practicum, participants will then work in small groups to apply the methodologies and analyses to build a comprehensive district profile.
A member of the Burning Man community since 1993, Stuart was one of the organization’s first year-round volunteers. In his current role he focuses on cultural development programs including public education, staff and volunteer training, and historical documentation. He is also deeply involved in the event’s creative direction, as co-author of the last three event themes and a collaborator in designing the Black Rock City experience.
In October 2017, downtown Cincinnati saw itself with new eyes during the inaugural BLINK light and art festival. The four-day, free event was one of the largest light and art events in the nation, featuring 57 large-scale light installations projected onto iconic buildings and landmarks throughout 20 city blocks. Over one million visitors came to see BLINK, an event that showcased the city’s revitalized urban core, celebrated its historic architecture, and drove record setting traffic downtown.
The Anchorage Downtown Partnership, Ltd. adopted a new approach to increase the vitality, security and image of downtown, while showcasing one of downtown’s most overlooked assets: Town Square Park, a green space in the heart of downtown Anchorage. Focusing on how positive activities can organically move a space away from issues of crime, homelessness and drugs, Anchorage Downtown Partnership, Ltd. facilitated a new summer program designed to bring new energy to the park through space activation.
Nuart Aberdeen is an internationally acclaimed, multi-award winning street art festival that premiered in Aberdeen in April 2017. The festival was delivered through developing a close collaborative approach with Nuart in Stavanger, Norway where it began in 2001 and is widely considered to be the world’s premier celebration of Street Art among its peers. Nuart Aberdeen was delivered by Aberdeen Inspired, the Business Improvement District (BID) organization.
Leeds Business Improvement District (LeedsBID) has acted as catalyst and funder for the realization of a vison to create an aspirational, overarching festival to promote the vitality of downtown as a world-class destination. From an initial proposal in September 2016, the inaugural Leeds International Festival (LIF) took place in April 2017; a festival of 35 events over 8 days in front of an audience of 17,000.
Since 2011, the Downtown Winnipeg BIZ has been engaging the public by challenging Winnipeggers to help claim the title of largest living flag in Canada. Volunteers from the community are invited to become part of a larger mosaic in various iconic downtown locations. A banner year was in 2012, when Winnipeg’s Canada Living Flag defended its record, while the photo of that year’s living flag was selected to be produced as an official Canada Post stamp, inking over 10 million copies.
London Arts Live— the first program of its kind in Canada—is a city-wide pop-up art program that places professional artists in urban spaces to reinvigorate local businesses and offer Londoners new opportunities to engage with and experience the arts. With a particular focus on downtown, the program showcases London’s artistic talent across all performative disciplines — including dance, multimedia, music, theatre, and visual arts — artists perform in parks, streets, and buildings.
Events can be a significant and reliable strategy for attracting people to downtown. The panelists share their strategies and marketing tactics to put on successful events.
Does your organization produce numerous events? Is it labor intensive and are you asking yourself should we be doing these events in house or outsource to a vendor? Attend this session and learn from practitioners with different perspectives on why they do events in house and/or outsource.
From empty alleys to mall parking to sidewalks, the uncommon spaces of a community can provide the perfect location for “outside the box” events designed to revitalize the area. By activating these forgotten spaces, you can make the most of these unused urban assets and bring new life and crucial economic development to your community.