Prior to Covid, the Downtown Alliance launched the Explorer in Chief contest, calling for one-minute video submissions for the ultimate summer dream job. For the Explorer in Chief, this would be a life-changing opportunity to work as a travel ambassador in one of the world’s high-profile tourism destinations. For the Downtown Alliance, it would be a game-changing way to showcase Lower Manhattan as an extraordinary place to visit, work and live.
There’s never been more need to quickly bring our districts back on track. Digital advertising is the most efficient channel for increasing foot traffic, event attendance, and sales… but only when it’s done right. Learn how Downtown Norfolk used digital ads during the pandemic to become the country’s top travel destination, shattered Restaurant Week records, and emerged with extraordinary momentum.
This Digital Accessibility Toolkit outlines how you can design your digital content to be more friendly to individuals with disabilities. Focusing on the types of content and web pages place management organizations produce, this toolkit suggests dozens of easily implementable best practices that will greatly improve the legibility of your content. Find resources to address accessibility challenges with images, multimedia, web forms, social media and more.
How do you brand something as complex as a city? Two BIDs talk through how their successful rebrands not only modernized and unified their identities, amplified the effectiveness of all of the organization’s endeavors, increased the recognition the BIDs got from stakeholders, and saved time and money – but also accomplished something larger. Rebranding positioned both BIDs to move from identifying their communities as a “place” to representing a “destination” – answering the questions “Why visit here?” “Why live here?” and “Why invest here?” No matter the size of your BID, these branding insights will make your work more effective.
Downtown Cleveland Alliance accomplished the goal of creating economic impact for their community through a strategic and innovative three-tiered marketing campaign involving the development of print and digital advertising, the production of an annual video, and the creation of native advertising content.
The Louisville Downtown Partnership (LDP) hosted a launch party featuring the world premiere of the “#IgoDowntown” a music video to promote the downtown brand, showcasing local musicians Jecorey “1200” Arthur, Laura Ellis, Gayle King, Love, Joy and Faith, Frankie Moody and Ben Sollee. The upbeat video, filmed on locations throughout the Downtown area, also includes special performances by CirqueLouis, Dance 360, The Louisville Leopards and Squallis Puppeteers.