Communicating the progress occurring in your district annually can come in many forms. Join this session and learn from three UPMO leaders who are gathering data and creating a benchmark for tracking development, investment, housing, and other areas of importance. These reports are used to better understand the current state of their downtowns and to help determine priorities and action steps. Learn how sharing the results can elevate your credibility and attract new investment.
State of Downtown and Annual Reports
The IDA Vitality Index, powered by Stantec, has now grown to more than 50 downtowns across the U.S., including downtowns in the 25 largest cities. This session will introduce the latest trends in downtown economy, inclusion and vibrancy and feature a panel discussion highlighting what was expected and what was most surprising.
Learn how to build out your research program beginning with the basic State of Downtown to more advanced reports such as a Development Activity Report and COVID response report. With a strong research program, UPMOs will become the go-to expert in their downtown. This expert status with help shape your brand and serve your members. Come away with a realistic plan to build a robust research program given budget, staff and time constraints.
Not only a economic benchmark report, this documents delves into topics such as the adjacent residential neighborhoods and education. It was designed to memorialize our progress as an urban center and provide a road map to our community leaders for thoughtful growth into the future. Through our research in this project, we were able to forecast public and private investments approaching $8 billion will be spent in our city center.
The Report is intended to provide an accurate and comprehensive overview of the downtown economy, to encourage local, national and global investment in downtown Cape Town. The Report’s unique approach is that it not only gives a detailed breakdown (in numbers) of the main economies of the Cape Town Central Business District (CBD), as it is a year in review, it also identifies key themes that emerged and how the city and Big Business responded to them.
This 2015 sample press release from Downtown Long Beach Associates is spreading the word about their recently published Downtown Economic Profile. The press release highlights a number of statistics from the report, summarizes the report’s introductory letter, and provides a brief description of the organization.
This session will present the first iteration of the IDA Vitality Index, powered by Stantec. The Index will be an interactive, online tool to benchmark the vitality of downtowns across the U.S. It includes select indicators of economy, inclusion and vibrancy to enable urban place managers to objectively quantify and benchmark their district’s strengths and weaknesses against peer cities. During the session, panelists will share the Index and discuss how districts can use this data.
Downtown associations know their attraction and retention results are due in part to their marketing efforts. But how do you produce content that helps your downtown stand out from the rest? In this panel, downtown regions like Bozeman, MT; Los Angeles, CA; and Memphis, TN will discuss how marketing their narrative started with understanding the unique pieces of their story – namely, their data.
Today, downtown and urban district professionals need clear and concise data to strategically inform management and investment decisions. This workshop begins with a baseline understanding of the data that can be useful for understanding the local market, including how to retrieve the data and how to supplement the data with local knowledge. Structured as a practicum, participants will then work in small groups to apply the methodologies and analyses to build a comprehensive district profile.
The annual NYC BID Trends Report targets multiple audiences, serving both a promotional and educational role for the public and NYC BIDs themselves. SBS collects, analyzes, and features program output data, budget information, and highlights of exceptional programming in this report each year. The report highlights the overall impact and financial data for all BIDs and expense and output data organized by comparable BID cohorts. The report also provides financial and output data from individual BIDs.
Molly Cox is the President and CEO of SA2020, a nonprofit organization that drives progress toward a shared community vision for a thriving San Antonio. In this role, she serves as a facilitator, storyteller, convener, fundraiser, communicator, data analyst, policy wonk, and connector. A Certified Nonprofit Professional, with a master’s degree in political science from UTSA, Molly has also run a University Center, managed her own consulting business, and worked in radio and television.
In 2014, Downtown Fresno Partnership (DFP) reimagined their State of Downtown as a happy hour event that engaged a non-traditional audience instead of the standard sit-down meeting. During IDA’s Conference in San Francisco, Kate Joncas, deputy mayor of Seattle, said, “You gotta leave people wowed.” When planning began for the 2017 State of Downtown, DFP set out to make it a celebration of the businesses, organizations and partnerships that work every day to form downtown’s unique atmosphere.
The Downtown Fresno Partnership (DFP) has utilized videos to help tell the story of downtown Fresno. To date, these videos have debuted at the yearly State of Downtown event as a vehicle to show what happened throughout the year with a nod to the exciting developments on the horizon. In 2017, the decision was made to take the video back to the beginning, revisiting the formation of DFP and charting some of the highlights downtown has seen over the last six years.
After many years of hosting annual meetings, Downtown Santa Monica, Inc. (DTSM) noticed that messaging about the day-to-day management of the district was getting lost between presentations about transit and development, shiny new programs, grant funding or controversial regional and national topics. DTSM asked themselves, How do we share our passions with the world in a way that doesnt put them to sleep?
Urban district management organizations do not always have technology staff capable of in-depth analyses and database development; if they do, they might collaborate with less tech-savvy partners who are responsible for data collection and tracking. This presentation explores simple and creative methods of collecting and sharing data that can be tailored to the individual user, while holding the safety and security of sensitive data to high standards.