From the start of the pandemic our members, residents, and BID properties were clamoring for reliable information they felt they weren’t getting from existing channels. There was confusion about government relief programs, business shutdowns, liability if someone gets sick, and changes to city permits and fees. So we created a free webinar series that directly connects our audience with top government, public health, and business decision makers.
Sub Topics: Community Engagement
Downtown Los Angeles (DTLA) Recovery Compass
The DTLA Recovery Compass was a multi-wave tracking study, surveying downtown stakeholders on a range of issues, trends, and sentiments about the COVID-19 pandemic and its impacts on Downtown Los Angeles. A total of eight survey waves, each with 200-300 responses, were collected throughout 2020. The survey was promoted via the DCBID email distribution list and paid, targeted advertising on Facebook and Instagram.
Shattuck East Renaming Project – Kala Bagai Way
The intent of the engagement process was to create a dynamic, transparent, unique, accessible and low-cost process to receive submissions from the community. Renaming a street is no small feat, especially in a City with a politically active population and a City that has a world renowned University with stellar faculty, graduates and staff.
Leading Through Uncertainty: The First 100 Days
During the first 100 days of the pandemic, uncertainty and fear loomed large. Our community invested decades of hard work and millions of dollars to revitalize our area. That generated momentum became a palpable force of its own, but the pandemic threatened to bring it to a halt. Leading through Uncertainty: The First 100 Days was Downtown Arlington’s immediate, four-pronged response to the new needs of our district.
Advancing Places: Communications
During these challenging times, communicating with stakeholders throughout your community is more important than ever before. Hear from different panelists and learn about specific communication tactics that have been employed to help support their district during these uncertain times. Come away with ideas to apply in your city.
Project Spotlight: Engage Your Community
The Longest Table has welcomed local Grand Forks, North Dakota residents to sit down for a free meal in a welcoming environment with people they may not have known, to foster stronger connections, exchange stories, discuss community challenges and spur civic innovation. The Longest Table has been successful in engaging underrepresented populations in important civic conversations; providing everyday citizens with tools to be active participants in creating the community they want to have.
Content Strategy: Expand Your Reach Through Strategic Content Creation
Today’s marketing professionals must create their own content to reach wider audiences and gain deeper interest in their brands. This session will identify the basic components of creating a content strategy plan. Panelists will offer a variety of approaches to content creation, including sharing successes and failures. Participants will examine what content model approaches might work best for their district.
Downtown Philanthropy: Exploring and Leveraging a Charitable Arm for Your Organization
Hear from place management leaders about what it means and what it takes to add a charitable 501(c)(3) foundation, trust or similar entity to your organization’s structure. Learn how a charitable organization can be leveraged as a new, innovative enterprise for your downtown to support its projects and initiatives, and become an added source of support during challenging times.
Main Street Grand Forks: The Longest Table
For the past two years, beginning in 2018, the Longest Table has welcomed local Grand Forks, North Dakota residents to sit down for a free meal in a welcoming environment with people they may not have known, to foster stronger connections, exchange stories, discuss community challenges, and spur civic innovation. Through conversations with strangers around the table, attendees are encouraged to listen attentively, share openly, consider thoughtfully, and dream big.
Downtown Tempe’s Micro-Influencer Program
People assume that to be influential on social media you must have thousands and thousands of followers. However, marketers have discovered that the true effectiveness of influencer marketing comes from engagement. In 2017, the Downtown Tempe Authority alongside Bright Brothers Strategy Group, launched a micro-influencer pilot program in an effort to increase authentic engagement and ramp up BID marketing efforts across the board.
Neighborhood 360°: Planning for the Future of New York City Commercial Districts
In order to begin the deployment of what is now known as N360°, SBS developed a strategic public-private partnership with LISC NYC and Citi Community Development, aided by technical assistance from Larisa Ortiz Associates, to develop an assessment tool and analytical framework — a “Commercial District Needs Assessment” (CDNA) — that would help SBS to engage community partners in evaluating existing conditions and identifying needs of a commercial district.