For the holiday season, Downtown Center Business Improvement District (DCBID) presented DTLA//IRL (Downtown Los Angeles In Real Life) – an elaborate pop-up experience in the vacant retail spaces of a corner building on a prime retail corridor. Equal parts retail store, visitors’ center, event space, and art installation, the initiative showcased the vibrant culture, community, and commerce of DTLA
Best Practice
Type: Best Practice
Old Town Scottsdale Rebrand
The Old Town Scottsdale Rebrand started as a straightforward marketing and communications assignment to promote the Old Town area to in-state residents for the purpose of increasing local foot traffic. The perception was that Old Town was too touristy and didn’t offer much for our local residents. What began as a simple marketing strategy of how to best present Old Town’s best offerings turned into a much deeper brand exploration that would redefine a city.
Activate Houston Street
Activate Houston Street is an initiative tasked with the goal of creating a placemaking action plan for the downtown Houston Street corridor, a once-bustling retail and pedestrian thoroughfare negatively impacted by the loss of the savings and loans industry and suburban sprawl. Turning Houston Street into an active destination that encourages people to experience its uniqueness and vibrancy will transition it from a corridor you pass by to one visitors and locals will go to and stay.
Infill Homes & Down Payment Assistance Program
The Community Redevelopment Agency’s (CRA) Parramore Housing Infill Program is specifically designed to increase homeownership in areas which have characteristically been difficult to develop due to aging housing stock, widespread non-conforming lots sizes, and antiquated infrastructure. Each home incorporates green building components and quality context-specific design, meeting the specific needs of Parramore residents.
Umbrella Sky
Umbrella Sky is an art concept from Sextafeira Productions, a creative design company based in Portugal. There were two major components of the project, the colorful umbrellas and two large truss systems which were used to hang the umbrellas above Giralda Plaza. The Umbrella Sky project was a resounding success. An Instagram phenomenon, the city received global recognition and publicity through multiple channels, with especially strong results on social and digital media.
Atlanta Downtown: CAP/ADID’s New Look
After years of feeling dissatisfied with a challenging and uninspiring organizational logo, paired with a need to redesign an aging website, Central Atlanta Progress and the Atlanta Downtown Improvement District (CAP/ADID) made the decision to undergo a comprehensive rebranding process. It created a unifying master brand, Atlanta Downtown (ATL DTN, for short), under which CAP and ADID fall, allowing for a consumer-facing identity and two visually consistent logos that represent CAP and ADID.
Welcome to Capitol Hill Placemaking Video
With recent developments in our BID boundaries, we decided that it was time to consider filming a new placemaking video that reflects the urban renaissance of Capitol Hill. We collaborated with a professional videographer, our Board of Directors, stakeholders, local businesses and constituents to produce a placemaking video that would help create a sense of place and set the tone for the message we want to convey to our audience, which is that Capitol Hill has something for everyone.