Presentation

Emptying Houses of Worship – Strategies for Downtowns

The tsunami of emptying houses of worship engulfing the U.S. and Canada requires place management professionals and volunteers to reach out to the faith community, understand the regulatory environment, and consider creative solutions to what is becoming one of downtowns’ top challenges.

We Built This City! Industrial Area Place Management

Industrial and manufacturing districts adjacent to downtown areas are rapidly evolving neighborhoods; they are crucial for job creation, innovation and emerging industries. However, they face considerable pressure due to the success of downtown. How can we collaborate, advocate for common issues and learn from one another?

Just Right Rebrand – Unpacking Place Branding Journeys

Exploring a brand refresh for your downtown? Dive into three case studies illustrating a wide range of place branding approaches, each aimed at positioning your downtown as a vibrant destination and elevating your objectives.

Using Ambassador Collected Data to Drive Business Decisisons

Learn how data collected daily by Ambassador teams using state-of-the-art technology is crucial to informing program decisions in the public realm. Counting event attendees, downtown pedestrians, concierge services, litter collected, and more, drives the ever-evolving service mix to increase Ambassador impact.

Community-Centered Economic Inclusion

This session addressed lessons from a community-centered economic inclusion initiative in Detroit and Puget Sound. It focuses on bridging the gap between underinvested areas and regions of opportunity, offering a framework for inclusive economic revitalization and connecting business districts with local residents.

Preventing the Demise of Catalytic Downtown Projects

Catalytic projects are often stymied by community resistance. What does it take to gain support from city leaders and residents? What role do BIDs play? Learn about approaches to this work that are driven by data and consensus building to ensure public support is there to help you get past the finish line.

Combating Loneliness through Public Space Programming & Design

This presentation will assist place management professionals in incorporating considerations of loneliness into public space efforts. It will provide foundational knowledge of the concepts and resources necessary to understand how to measure the prevalence of loneliness in communities.

Creating Great Events with Little Time or Money

BIDs often pull off multiple events while doing marketing, placemaking, advocacy, and member engagement. Because of our reputation, we are often called upon to pull together an event quickly. We always manage to do it, and here are a few stories we lived to tell.

Let’s Set the Agenda, Shall We?

Discover how to collaborate with other districts in your city or region to develop and release a policy agenda. This agenda will sway candidates running for local office and provide policy solutions to sitting representatives and government officials.

Planning for Resiliency in Canadian Downtowns

The strategies and tools employed by municipalities and development organizations to enliven, diversify and strengthen their respective downtowns are as varied as the socioeconomic circumstances of the communities themselves. Learn from a variety of Canadian cities.

Diversifying Revenue Resources through Membership, Sponsorships & Grants

Every downtown organization faces decisions about new ventures, special events and added roles that challenge the organization. When these ideas and innovations bring new financial resources to the organization, it is considered diversification. These activities can help shape and define the organization’s success.

Art Trails – Making Successful Places

Against the backdrop of the immense challenges that downtowns face, public art trails bring art out of the gallery to animate places and spaces, leading to huge economic, social and health and wellbeing impacts.

Premier Innovation Districts Stand Up!

Innovation Districts are vibrant, urban places that catalyze collaboration and drive competition. But what are the key ingredients to really sustain success and tout this coveted title? Listen to insights from leaders to see what it takes to be a premier innovation district.

Decoding Your Downtown – 6 Factors for Strategic Success

Explore the evolving landscape of downtowns, and the impact of suburban development, remote work and shifting demographics. Experts from various city sizes and disciplines will examine the vibrancy of downtowns in North America through the lens of big data and real-world experiences.

From Ancestry to Adventure: Trends in Legacy Travel

Today, 1 in 3 Americans believe that heritage travel is one of the most meaningful ways to connect with their roots and uncover individual identities. Learn key takeaways to inform a strategy that embraces the history of place through marketing and legacy tourism travel.

Mainstreet Dining Districts – A Toronto Case Study

Learn about the trials and tribulations of the collaboration between Toronto BIAs and the City of Toronto in designing Mainstreet dining districts. This initiative involved integrating bespoke patio designs, bike corrals, loading zones and community spaces.

Weaving Indigenous Culture into Our Downtown Evolution

Learn organizations succeeding in integrating indigenous values, traditions, and languages in public spaces to honor the past, heal the present, and celebrating the future. These partnerships are authentic celebrations of indigenous life, art, and progress.

AI – The Future is Here for UPMOs

The future is now! AI is on the brink of becoming a cornerstone of our world. Sooner than we think, AI will be defined as a fundamental component, not only to our lives and society, but also to our city centers, blending into the everyday operations and systems of districts.

Where Local Talent Meets Economic Opportunity

A partnership out of University City District brings together industry, economic development and workforce partners to connect local under-represented talent into the booming life sciences manufacturing industry.

Demystifying Media Relations

Media relations is a small, but important part of an overall public relations or marketing strategy for your downtown. It’s also an area that feels elusive for many of us, particularly when budgets preclude hiring an outside firm.

Housing – Unlocking a New Era of Downtown Opportunity

Profound demographic and economic changes have set the stage for two decades of downtown opportunity. This has been triggered by unprecedented housing demand and an imperative need for downtowns to evolve into innovation ecosystems.

Hello, Retail, My Old Friend

As post-pandemic challenges continue, one trending recovery strategy involves retail – a downtown ecosystem staple. Landlords securing deals are leveraging ground floor retail as an amenity for upstairs tenants, advancing leasing.

Successful ESD/BID Safety Programs and Police Bureau Partnerships

Many cities with BIDs have under-staffed and over-stretched Police Bureaus. This presentation will explain how Downtown Portland Clean & Safe’s Public Safety Program works effectively with Portland Police Bureau to provide a presence of public safety, improve livability and reduce crime.

University Partnerships for Economic Development

Fairfax City Economic Development (FCED) has forged a partnership with George Mason University to implement impactful initiatives. Together, they aim to advance FCED’s objectives, focusing on business investment, real estate development, retail growth and government contracting, fostering a thriving local economy.

Collaborative Approach to Clean Streets & Social Impact

Learn about an innovative clean streets approach which provides job readiness skills, social impact and support in lifting underserved neighbors and individuals in the community who are experiencing homelessness – all while beautifying the BID and ensuring streets and sidewalks remain clean and open for business.

Vacancy to Vibrancy – The Case for Office Conversions

A growing number of office-to-residential conversion programs have received international attention for their success at rapidly decreasing office vacancies while delivering much-needed downtown housing stock. Learn about innovative tactics to leverage adaptive reuse as the groundwork for a revitalized downtown core.

Programming Your Downtown for Increased Foot Traffic

Events are a long-standing tool in every downtown’s marketing tool kit and are taking on a new importance in a post-COVID world. Whether your district has “bounced back” or is still assimilating to a WFH world, events and programming can start conversations, reposition brands and most importantly – drive foot traffic.

Economic Benefits to Implementing Arts & Culturally Informed Activations

As part of COVID revitalization efforts, three unique programs were created in downtowns across the country –Seattle Restored (Seattle), Arts on the Ave (New York), and Pop-Up to Storefront (Austin) – that activated spaces with arts and culture at the forefront to boost local economies. Explore each program’s implementation and economic impact, tracking strategies that can lead to diverse small business retention in downtowns.

Diversifying District Revenues Through 501c3 Nonprofits

Diversified revenue streams are critical for robust, sustainable and successful place-based management districts. Many place-based management organizations maintain a 501(c)3 nonprofit entity. However, only some maximize the potential of creating vibrant districts through a comprehensive philanthropic strategy.

Authentic Marketing & Return to Downtowns

With the proliferation of social media and the ever-changing cultural dynamics, people are seeking authenticity and tune out promotional messaging. How do we find the right balance between promoting our districts and businesses while being authentic about the place? And add to that the challenge of reaching young professionals – a critical component to return to downtown.

Transforming Downtowns by Leading a Comprehensive Market Analysis

Spur development in your district with data and by leading collaborations with stakeholders to develop a strategy to build what their respective districts deserve. Walk away learning how to conduct a comprehensive market analysis for your district and how to use it to spur investment, development and recruitment by making it accessible to everyone.

“Boom Loop” through Public Realm Visioning and Collective Action

Guided by the “first of its kind” Public Realm Action Plan for Downtown SF, the Downtown San Francisco Partnership (DSFP) began designing and launching physical and programmatic improvements to reinvent how people relate to and use this historic – yet underappreciated – economic center.

Building Inclusivity – Cultivating Housing Production by First-Time or Low Wealth Developers

Inclusivity in downtown housing is usually framed as a question of who can afford to live in the finished product. But development is entrepreneurship, and for inclusive entrepreneurship, we think more about who’s selling than who’s buying. Who is pioneering strategies to nurture an inclusive pipeline of entrepreneurial new developers who come from marginalized communities and backgrounds? What can we learn from this work?