Webinar

Advancing Places: Place Management Membership Programs

Place management organizations generate revenue from various sources. In this session, we will focus on the membership component of organizations and hear from three different organizations to learn how they are approaching membership. Walk away with a better understanding of what other place management organizations are doing and gain new ideas to help with your membership program.

Webinar Recording: Advancing Places: Accessible Ways to Connect With Your Audience

In this session, you will learn about different types of podcasts and cable television programming produced by three IDA member organizations all with varying budgets and in different geographic regions of North America. From shoestring budgets all the way up to working with professional production teams, attendees will hear about lived experience and explore producing their own programming.

Advancing Places: Public Safety Roundtable 

Public safety has always been at the forefront of the work of UPMOs. The reality and perception of crime in dense urban districts continue to impact the return of workers and vibrancy in the urban core. IDA is inventorying best practices and trends and will publish findings from this discussion and other data collection. Participants will be split into breakout rooms to maximize discussion time. Please note: the breakout rooms of this discussion were not recorded. 

Advancing Places: How To Fight Blight

Learn how every downtown faces the challenge of vacant and blighted commercial buildings. These problems often appear intractable and frankly beyond the reach of an urban place management organization. Learn how two cities decided to step up and tackle this problem head-on with a data-driven approach using both carrots (incentive outreach) and sticks (litigation). Hear about what worked well and what didn’t.

Fostering Resiliency: Helping Your Downtown Rebound after COVID

Over the past decade, downtowns have enjoyed a revival not seen since the middle of the 20th century. And then COVID-19 hit. Now that consumers are clamoring for a return to normal activity, it’s time to reevaluate your downtown. To do that, it’s important to understand who your visitors are. 


This free webinar was presented by Buxton. To learn more about them go to www.buxtonco.com. Click “Buy Now” to get your free access to this recording today. 

Advancing Places: Downtown Recovery Strategies and Storytelling

Downtown leaders and marketing professionals around the world have been exploring new recovery strategies and storytelling. The depth and range of techniques used to elevate one’s district vary. In this session, speakers will share a variety of tactics from their own experiences and attendees can examine which approaches might work best for their district.

Advancing Places: Retail Is Changing. Are You?

Brick and mortar retail, especially during the pandemic, is changing drastically but our downtown recruitment efforts aren’t keeping up. Moving forward, shared spaces, studio/retail mixes, pop-up retail, a diversity of business owners – and an understanding that retail must be different to disaster-proof our districts – will be key to keeping retail and businesses alive in our downtowns.

Advancing Places: Cementing UPMO Leadership Role in Economic Development

With businesses facing an existential crisis and municipalities cutting budgets in 2020, UPMOs were forced to take the lead on triage and recovery. This session will explain how the pandemic experience and crisis management can translate into a permanent and lasting role in economic development.

Advancing Places: Get Your District Back Online With Digital Advertising

There’s never been more need to quickly bring our districts back on track. Digital advertising is the most efficient channel for increasing foot traffic, event attendance, and sales… but only when it’s done right. Learn how Downtown Norfolk used digital ads during the pandemic to become the country’s top travel destination, shattered Restaurant Week records, and emerged with extraordinary momentum.

Advancing Places: From Pop-Up to Permanent

In this session, learn how three different organizations are incubating businesses in a pop-up environment to create immediate buzz and interest, potentially leading to long-term tenants in their district.  First you will learn how one organization leveraged the districts available space to lure in burgeoning locals and international mega brands, health and wellness providers, cultural organizations and emerging culinary entrepreneurs, through a newly realized, expansive pop-up program.

Advancing Places: Capping & Bridging Expressways

Expressways cut through communities and stand as barriers to connectivity, economic development, equity and neighborhoods in our downtowns. Learn how a partnership between ODOT, Columbus and the community developed and implemented a nationally recognized infrastructure model using freeway caps and enhanced bridges to stitch neighborhoods together and address the critical topics of quality of life, mobility, economics and opportunity.

Advancing Places: Working with Media and Managing PR Campaigns

Communications is an important part of our work in urban place management. Two experienced practitioners, both downtown leaders with extensive marketing & communications backgrounds, to learn how they are building relationships with media, what the media is looking for in news stories, and how to go beyond traditional media relations to take control of your district’s story. We’ll also dive into crisis communications and some tips on planning and executing an effective PR campaign.

Advancing Places: Zoning Therapy

Creating change in your community can take shape in many forms. We’ll discuss the role of the downtown plan and strategy in counseling communities through change and improvement and how to work through challenges and issues, local politics and differing opinions. Learn about two communities’ approaches to updating their plans, using zoning as the primary tool for implementing a downtown plan.

Advancing Places: Talking Snow in the Summer Heat

While most of the nation is sweltering in record heat, many of us in the operations world are already in deep preparations for winter weather. Representatives from Cleveland, Denver and Edmonton will discuss the preparations they undertake to be ready for winter weather, specific areas of management and responsibilities, and the partnerships they depend on to keep their districts accessible and safe throughout the winter months.

Advancing Places: Developing, Reporting and Communicating Annual Progress

Communicating the progress occurring in your district annually can come in many forms. Join this session and learn from three UPMO leaders who are gathering data and creating a benchmark for tracking development, investment, housing, and other areas of importance. These reports are used to better understand the current state of their downtowns and to help determine priorities and action steps. Learn how sharing the results can elevate your credibility and attract new investment.

Advancing Places: Building on Recovery for Urban Place Management

As the COVID-19 vaccination rate increases, we are finally seeing more and more activity and vibrancy in our urban cores. What are the actions that UPMOs can take (or continue taking) to ensure that downtowns, city centers, and urban districts can recover more strongly?

Advancing Places: Pinnacle Award Spotlight

Winning an IDA Pinnacle Award is the highest level of recognition for urban place management professionals. We’ll walk through two programs pulling communities through the COVID-19 pandemic: the planning of a gift card program benefiting local businesses and a public space activation offering an outdoor office for flexibility in work and wellness. This webinar highlights The Cincy Card Connection and O2: Outdoor Office in Rosslyn, VA.

Advancing Places: Reimagining Downtown Commons

Streets, parking spaces and sidewalks comprise the largest area among types of public space in downtowns across the world. Pre-pandemic, managing parking for delivery bikes and procuring permits for outdoor cafés was challenging. However, reduced traffic presented opportunities to take advantage of these resources in new ways. Join this discussion of management models, programs, and regulatory frameworks that have shifted the use of our public assets to small businesses that need it most.

Advancing Places: Connecting with Downtown Neighborhoods

We often inherit a complicated relationship with the neighborhoods adjacent to the traditional downtown core. Those adjacent neighborhoods are sometimes very different in history and composition – the buildings are likely older, the land is less developed, and the community less affluent. The neighborhoods may be separated from downtown by historic and political barriers, including racist and exclusionary policies and years of broken economic development promises.

Advancing Places: Art as a Tool for Healing

The past year and a half has been filled with extraordinary challenges brought on by a global pandemic. Join this session and learn from two 2021 Pinnacle Award Winning projects on how BIDs can participate in social, cultural and political moments by bringing in the arts community. This pandemic has changed the relationship between people and public space, and new partnerships have developed over time.

Advancing Places: The Virtual Public Realm

In a hybrid era of virtual and physical, how can urban place management organizations showcase their assets and developments? Learn how the Downtown Center BID (DCBID) in Los Angeles developed a virtual tour platform to showcase the downtown real estate market, its most significant properties, public spaces, and development projects, to investors, developers, brokers, prospective commercial and residential tenants.

Advancing Places: Public Private Partnerships for Placemaking and Activations

Activating public space is crucial to bringing people back to the district as we move into recovery mode. Making this happen takes a lot of work developing the right partnerships to make your activations successful. Learn from two seasoned professionals how they approached activations during the pandemic and how they are moving into recovery mode which includes incorporating storefronts to benefit businesses more directly.

Advancing Places: Marketing Your Downtown as Open for Business

Every downtown and district is struggling with how to support the businesses under their purview to provide much-needed foot traffic, sales and revenues, but the fact remains that we’re all “open for business”. From ongoing campaigns targeting locals, tourists and visitors to larger 40,000-foot view strategic planning, in this session you’ll learn from two very different place management practitioners and the strategic consultancy working with both of them to deploy data and technology.

Advancing Places: Real Estate Tools and Incentives for Investment and Attraction

For professionals in urban place management and economic development, there is a need to understand the different types of real estate tools and incentives to attract investment and businesses to your district. This session will outline the basics of tax increment financing (TIF), rebates, historic tax credits, new market tax credits, opportunity zones and various type of grants.

Advancing Places: Holiday and Winter Place Activations

It may be summer but it’s never too early to start thinking about holiday events, lighting and winter activations. Join this webinar to hear how Downtown Grand Rapids, Inc. is embracing all seasons to make it a four seasons city. During the pandemic they curated a two-month long activation, “World of Winter.” This 2021 Pinnacle Award-winning project attracted over 400,000 attendees during the cold winter months. Next, learn about holiday and lighting programs from the Georgetown BID. And finally, Midtown Alliance in Atlanta will present how they have added onto their Midtown Bright program each year as it continues to grow.

Advancing Places: Zoning for Downtown Vitality

With the shrinking demand for brick-and-mortar spaces, we as downtown and neighborhood district leaders need to understand the basics of the zoning and permitting process to help attract businesses. Whether you are new to business attraction or a seasoned practitioner, this session will be led by two experts who will share the basics of planning and zoning while also addressing some of the issues communities are facing.

Advancing Places: Understanding Your Place in Economic Development

Knowing where your organization fits into the overall economic development strategy of your community and knowing your role is important. Join us as this experienced panel of place management and commercial real estate professionals share insights and tips on how to navigate your community as well as the real estate development community to create a win-win in bringing business to your district.

Advancing Places: Crafting Recovery Messaging

The new year has brought with it many of the same challenges, but that doesn’t mean your outward messaging needs to be doom and gloom. 2021 is bound to be complicated and exciting for districts. How do we bring positive messaging back to cities and districts that are unsure about what is next? What strategies can marketing and communications professionals use to jettison economic anxiety for business owners, residents and visitors? Where do we begin crafting year-long messaging for stakeholders operating week-by-week?

Advancing Places: Planters, Parks and Greenspace

The relationship between greenspace and the urban environment can have a profound effect on a district’s public space. This webinar will focus on how a team in Austin, TX raised the standards of urban horticulture in their area.  Panelists will discuss how to implement sustainable methods for planting downtown, from starting up a program and identifying partners to plant selection, soil science and innovative tools for management.

Advancing Places: Downtown Master Planning

Whether your district has experienced significant growth or is in need of revitalization, a downtown master plan is an important tool in charting a path for intentional development that aligns with community goals. Join us as this experienced panel of urban planning and place management professionals explore the basics of master plans and get actionable insights your team can apply today.

Advancing Places: Influencer Marketing

Social media influencers are a powerful link between your district and your target audiences. Successful influencer partnerships that are authentic and adaptive can become an integral part of any marketing and communication strategy. Discover how three organizations with varied budget levels researched, implemented and monitored influencer programs in their district. Hear from panelists on how they utilized emerging social media tactics to build meaningful engagement.

Advancing Places: Implementing Technology in Place Management

New technology can streamline workflow for organizations and add a plethora of data to better manage urban districts. With a growth in cloud-based systems and visualization tools, leaders are now able to precisely monitor all aspects of operations — from wayfinding asset organization to task management. Learn how to establishing criteria for a successful technology implementation without being overwhelmed by too many digital options.

Advancing Places: Housing Attainability

Every community needs housing options that meet a diversity of incomes and lifestyles. Downtowns, city centers and neighborhood districts throughout North America are working to make attainable housing a reality for people seeking an urban lifestyle. Urban place management organizations of all sizes and resource levels can play a role in encouraging more housing at a variety of price points and of varying styles.

Advancing Places: Conversation on Homelessness

Homelessness is, at its core, a human challenge, and as urban place managers we can act as conveners to collaborate and coordinate with service providers, public agencies and local organizations to ensure empathetic and successful programs. Join two panelists as they discuss their passion for addressing homelessness in their local district and how they approached the difficulties and successes when working to balance their unique situation.

Advancing Places: The Future of the Office

The pandemic-induced work-from-home experiment has altered perspectives on work, flexibility and the office. When COVID-19 is no longer a lingering health concern, workers will not be expected to come into the office for tasks that can be done from anywhere. What purpose does the office serve in the future and how will that purpose impact the way occupiers think about their portfolio footprints, location strategy and office layouts?

Advancing Places: Environmental Sustainability

The need to begin the transition towards clean energy and low carbon strategies are on the horizon for downtowns, city centers and neighborhood districts. Meanwhile rising temperatures and more severe weather rains increase flooding and create new challenges to ensure cities remain livable and vibrant. Place management professionals are working with local government and private stakeholders to put programs in place that will achieve energy savings.

Advancing Places: Global Trends Update

Join this webinar and hear insights on what’s next for downtowns, city centers and neighborhood districts given the pandemic’s impact on shifts in demographics, lifestyles and competition. Many trends are being accelerated and disrupting entire economic segments and industries. Our panelists will provide proactive recommendations on adapting to and getting ahead of trends shaping our cities. A focus on strategies for downtowns’ storefront economy will be offered, a key to economic recovery.

Advancing Places: Capital Market Insights, Real Estate and Economic Forecast

The pandemic-induced work-from-home experiment has altered perspectives on work, flexibility and the office. When COVID-19 is no longer a lingering health concern, workers will not be expected to come into the office for tasks that can be done from anywhere. What purpose does the office serve in the future and how will that purpose impact the way occupiers think about their portfolio footprints, location strategy and office layouts?

Advancing Places: Creating Customer Loyalty

Now more than ever, downtown and neighborhood district organizations are looking for ways to support local businesses and encourage consumers to shop locally. Communities across the country are implementing “shop local” campaigns. Join this webinar and learn from two practitioners, one who has experience maintaining an existing program gift card program for over ten years and another who is in the process of launching a new district gift card program. Come prepared to learn from their experiences and bring your questions to further the discussion.