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2023 West Coast Urban District Forum

About West Coast Urban District Forum

Join the San Jose Downtown Association, California Downtown Association (CDA) and the International Downtown Association (IDA) for the West Coast Urban District Forum on March 29-31, 2023.  This year’s theme – Leading in Transformative Times – will address how we, as place managers lead our districts to survive and thrive in these challenging times.  

We will explore leadership skills and strategies needed to sustain and grow strong communities and discover new ways to motivate our staff, boards, and stakeholders. Hear from industry leaders and experts on transforming communities with an equity lens in retail, office market, public safety, homelessness and mental health while networking and sharing best practices with our peers.  Join us in San Jose, California, where we will learn from the local and Bay Area tech and university communities about designing for the future.

San Jose Downtown Association, a non-profit, membership-based organization founded in 1986 to represent business and property owners, covers over 100 blocks in the historic yet rapidly developing center of San Jose. SJDA makes downtown a better place for businesses, residents and visitors through events, advocacy, marketing and more. SJDA also manages the San Jose Downtown Property Owners Association, a PBID focused on clean, safe, and beautiful programming, and the San Jose Downtown Foundation, a charitable organization dedicated to arts and art education in downtown. We look forward to seeing you in San Jose! 

Welcome & Keynotes

master-talks

Luke Bergmann, Ph.D

master-talks

Dr. Cynthia Teniente-Matson

master-talks

Mayor Matt Mahan

master-talks

Omar Torres

Conference Details

WCUDF23 will be held at the San Jose Marriott hotel, located at 301 S Market St, San Jose, CA 95113 and at various locations throughout downtown San Jose. 

Discover DTSJ and explore its five distinctive districts here. 

Get social! What questions will you come ready to ask? Share them on Twitter #WCUDF23. 

Online registration is now closed for the 2023 West Coast Urban District Forum. You may register onsite at the San Jose Marriott at 301 S Market St, San Jose, CA 95113, March 29-31, 2023.

On-site registration times and rates:  

  • Wednesday, March 29: noon-5 pm 
  • Thursday, March 30: 7:30 am -10:30 am 
  • Friday, March 31: 8:00 am-10:00 am
     
  • On-site Registration Rate: $475 
  • On-site Registration Rate for Thursday, March 30 only: $300 
  • On-site Registration Rate for Friday, March 31 only: $275 

Cancellation Policy: Written notice of cancellation is required. Written notice of cancellation is required. Cancellations received via email by March 8, 2023, will receive a refund less a $100 processing fee. Cancellations received via email after March 8, 2023, will not be refunded. If a tour cancellation is received via email by March 8, 2023, there will be no penalty. Tour cancellations received via email after March 8, 2023 will not receive a refund. Refunds will be processed approximately 30 days after the event. Please email the cancellation notification to the International Downtown Association at registration@downtown.org.  

Substitutions: Substitutions of complete registrations (including tours and/or workshops) are gladly accepted prior to the event start date. Please submit a written request to registration@downtown.org before Monday, March 27, 2023 at 3 pm ET to complete your substitution. Only one substitution is permitted per original registrant and must be transferred to an individual in your organization. The individual submitting the substitution request is responsible for all financial obligations (any balance due) associated with that substitution.   

Adding a Pre-Conference Tour: Please note, the pre-conference tours sell out quickly. Therefore, it is advisable to add these items at the time of your registration. If you are registering for someone else or a group, please find out their selection prior to registering them. Although each person within the group can purchase a tour after they have been registered, they run the risk of the tour no longer being available.  

Payment Methods: For your convenience, payments may be made by Visa, MasterCard or American Express. Should you need to pay by check, you will not be able to complete registration online. Please email registration@downtown.org for assistance.  

Outstanding Balance: Please note, if you have an outstanding balance for this event and/or tour(s), you will not receive your badge on-site or be allowed to attend tours until payment is received. Please contact registration@downtown.org prior to your arrival on-site to pay your outstanding balance. 

By registering you are agreeing to IDA’s Event Agreement and Code of Conduct and IDA Attendee Assumption of Risk, Waiver and Release Form. 

The deadline has passed for the WCUDF attendee rate at the San Jose Marriott, located at 301 S Market St, San Jose, CA 95113. To inquire about available rooms, call the Reservations Department at 1-800-228-9290 and ensure you reference the International Downtown Association room block.

About San Jose Marriott
San Jose Marriott is a stylish hotel retreat in a dynamic downtown location. Explore diverse attractions, including SAP Center, Levi’s Stadium and San Jose State University. Enjoy a refreshing swim in the hotel’s rooftop pool or exhilarating workout in the fitness center. 

Don’t be Scammed by Third Party Housing Companies
The official hotel and overflow properties (if applicable) are listed above. Please beware of other companies soliciting hotel room “deals” over the dates of the event. Third party housing companies typically offer a higher rate than the official block rate. These company’s cancellation polices are often harsh and unforgiving. IDA is not working with any third parties to offer attendees accommodations! If you receive a solicitation and are unsure whether or not it is legitimate, please contact Lul Teklit at lul@downtown.org.

Travel
Norman Y. Mineta San Jose International Airport (SJC) is approximately 8 minutes (4.3 miles) from the San Jose Marriott hotel. Taxi/Uber/Lyft is approximately $20-30 USD one-way. 

IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at registration@downtown.org for assistance. 

By attending the 2023 West Coast Urban District Forum, certified Leaders in Place Management will earn 8 credit hours toward the renewal of their LPM certification. Please visit downtown.org/certification to learn more about becoming certified or recording continuing education units. 

IDA is an AICP credit provider. AICP members can earn Certification Maintenance (CM) credits for sessions. When CM credits are available, they are noted in the program. IDA’s 2023 sessions provide an easy way for AICP certified planners to earn their CM credits. 

Preview the schedule-at-a-glance below (program is subject to change). To see the full description, click on the down arrow next to the title. The program will be updated in the coming weeks. Please note, all times listed are Pacific Time and all prices are in USD. 

For decades, urban place management professionals have acted as leaders of their communities by undertaking the strategic and visionary work of city building. IDA has developed seven official knowledge domains, recognizing the distinct areas of professional practice used to shape vibrant urban districts which anchor the well-being of towns, cities, and regions around the world. Content for IDA’s forums, summits and conferences is organized around this framework. For more information about each domain, visit the Career Center. 

Conference Program

  • Wednesday 29 Mar 2023
  • Thursday 30 Mar 2023
  • Friday 31 Mar 2023

Wednesday 29 Mar 2023

program-list
Location:
  • San Jose Marriott Almaden Room (Third Floor)
Sponsor:
  • Registration is sponsored by Vibemap.
program-list
Price:
  • $25
Meeting Location:
  • San Jose Marriott, Lobby, 301 S Market St.
Domain:
  • Economic Development
Description:
  • Tour downtown San Jose's most innovative development projects, including a hardhat tour of the fourth tower added to Adobe's world headquarters. Adobe's original three towers, completed and first occupied between 1996-2003, helped shape a new generation of downtown commercial development, and are connected to this fourth tower by the first ever skybridge across a city street in San Jose. *This tour includes walking; please plan accordingly.
program-list
Price:
  • $50
Meeting Location:
  • San Jose Marriott, Lobby, 301 S Market St.
Domain:
  • Public Space Management & Operations
Description:
  • This curated tour will focus on murals painted by various artists–both local and global–and the art institutions that set the stage for these amazing works of public art. The artists and art institutions work with city staff, property owners and downtown district groups. Attendees will be able to view pieces while riding pedicabs through downtown San Jose. Additionally, there will be stops at the Institute of Contemporary Art San Jose, KALEID Gallery and MACLA, three arts organizations who are an integral part of San Jose's arts and culture community. *This tour includes a pedicab; please plan accordingly.
program-list
Location:
  • KALEID Gallery, 320 S. 1st Street and Anno Domini Gallery, 366 S. 1st Street, San Jose, CA 95113
Description :
  • KALEID Gallery houses over 60 fine artists and designers from San Jose in the heart of SoFA. Along with KALEID, Anno Domini Gallery, also known as Gallery A.D., is a contemporary art gallery focusing on emerging and international artists in the genres of street art, zine culture and tattoo art. Join us at the gallery crossover reception!
  • The two galleries are NOT connected but are less than 300 feet away from each other. Per California state law, alcoholic beverages cannot be carried from one gallery to the other. Therefore, open alcoholic beverages must be consumed before walking to another gallery.
Sponsor:
  • The Opening Reception sponsored by SoMa West Community Benefit District.

Thursday 30 Mar 2023

program-list
Location:
  • San Jose Marriott Salon I/II Foyer (Second Floor)
Sponsor :
  • Registration is sponsored by Vibemap.
program-list
Location :
  • San Jose Marriott Ballroom Salon I/II Foyer (Second Floor)
program-list
Location:
  • San Jose Marriott Ballroom Salon I/II/III (Second Floor)
Welcome by:
  • Mayor Matt Mahan (San Jose, CA)
  • Councilmember Omar Torres
Morning Coffee Talk: Description:
  • Join five California based CEOs and Executive Directors in a Morning Coffee Talk led by CDA board chair Rena Leddy, LPM, to learn more about their leadership journeys and how they have guided their respective districts through change, both internally and externally.
Moderator:
  • Rena Leddy, LPM, CDA Chair and Vice President, Urban Place Consulting (San Francisco, CA)
Panelists:
  • Kathleen Rawson, LPM, President and CEO, The Hollywood Partnership, CA
  • Alex Stettinski, CEO, San Jose Downtown Association, San Jose, CA
  • Devin Strecker, LPM, Executive Director, The River District (Sacramento, CA)
  • Austin Metoyer, President and CEO, Downtown Long Beach Alliance (Long Beach, CA)
  • Marisa Rodriguez, CEO, Union Square Alliance (San Francisco, CA)
Sponsor:
  • Opening Plenary sponsored by Block by Block
program-list
Location:
  • San Jose Marriott Ballroom Salon (Second Floor)
Description:
  • Visit exhibiting sponsors to learn how they can enhance your district!
program-list
Location :
  • San Jose Marriott Ballroom Salon III (Second Floor) 
Domain:
  • Economic Development 
Session Credits:
  • AICP Certification Maintenance Credits: CM | 1.25
Description:
  • Are you facing vacant retail storefronts? Changes in customer shopping patterns? Increased suburban competition? Scared property owners who can't find tenants for their street level spaces? Join the club! Every business district is struggling, but creative ideas and effective approaches are emerging. Hear how the San Francisco Union Square Alliance, Downtown Santa Monica and The Hollywood Partnership are developing creative retail rejuvenation strategies.
Learning Objectives :
  • Learn to analyze your current retail market situation and look for new opportunities
  • Discover new types of active uses for street level spaces.
  • Explore strategies to communicate with and engage your current retailers and property owners in new opportunities.
Moderator:
  • Chris Beynon, Chief Development Officer, MIG (Berkeley, CA)
Speakers:
  • Marisa Rodriguez, CEO, Union Square Alliance (San Francisco, CA)
  • Kathleen Rawson, LPM, President and CEO, The Hollywood Partnership (Los Angeles, CA)
  • AJ Schrader, Partner, retailwest (Lafayette, CA)
program-list
Location:
  • San Jose Marriott Ballroom Salon I/II (Second Floor)
Domain:
  • Economic Development
Description:
  • Join Visit California and the Governor’s Office of Business & Economic Development to learn about important efforts to support all regions of California. These programs are meant to support community sustainability, economic diversification, and drive engagement of local partners in tourism and economic development activities.
Learning Objectives :
  • Identify opportunities to engage in regional planning efforts.
  • Explore how regional planning efforts can support your districts.
Speakers :
  • Ryan Becker, VP of Communications, Visit California (Sacramento, CA)
  • Danna Stroud, Regional Business Development Specialist, Central Coast, GO-Biz (Sacramento, CA)
program-list
Location:
  • MACLA/Movimiento de Arte y Cultura Latino Americana, Black Box Room (Ground Floor) 510 S 1st St, San Jose, CA 95113
Domain:
  • Public Space Management and Operations
Description:
  • As the homelessness crisis exploded in the last decade, PBIDs have often found themselves on the front lines of assisting unhoused neighbors. In this session, learn from three organizations that have taken a hyperlocal approach to partner with local unhoused populations on innovative cleaning, maintenance and outreach programs.
Learning Objectives :
  • How can a PBID work directly with unhoused residents to not only improve district but to change lives?
  • How can PBIDs encourage unhoused individuals to address their addictions and connect with services?
  • Rather than waiting for assistance from city, county or state officials, how can PBIDs make changes at the local level with regards to homelessness?
Moderator :
  • Devin Strecker, LPM, Executive Director, The River District (Sacramento, CA)
Speakers :
  • Chris Evans, Executive Director / Clean & Safe Program Manager, Antelope Business Community District / The River District (Sacramento, CA)
  • Vincent Williams, Founder & CEO, Urban Compassion Project (Oakland, CA)
  • Caryn Blanton, Executive Director, Shoreline Community Services (San Diego, CA)
program-list
Location:
  • San Jose Marriott Ballroom Salon I/II/III (Second Floor)
Keynote Speaker :
  • Luke Bergmann, Ph.D, Director of Behavioral Health Services, County of San Diego, Health and Human Services Agency
Description:
  • Can We Transform Behavioral Health? Policy Opportunities and Practice Challenges in California. Dr. Bergmann will discuss his work in reshaping behavioral health in San Diego County in the context of state initiatives such as MediCal reform and CARE Court.
program-list
Location:
  • San Jose Marriott Ballroom Salon III (Second Floor)
Domain:
  • Policy and Advocacy
Description:
  • Today, the most impactful leaders in the place management industry are getting political. Many of us work closely with our local city governments and build strong relationships with the key officials and allies we can rely upon when we need to take action. But, with everything we have going on in our day-to-day duties, keeping up with legislation at the state level can be challenging. Good news, the California Downtown Association is in Sacramento, doing the advocacy heavy lifting on your behalf. In this session, CDA will introduce you to the newly sworn-in State Legislature to illustrate how local business improvement districts can make a real impact in the State Capitol. We will also acquaint you with the work of the CDA legislative committee, highlighting recent successes and legislative priorities for 2023.
Learning Objectives:
  • Get to know the makeup of the California State Legislature.
  • Learn how CDA develops its legislative priorities and objectives.
  • Engage in this year’s CDA legislative priorities.
Moderator :
  • Mackenzie Carter, LPM, VP of Marketing & Communication, The Hollywood Partnership (Los Angeles, CA)
Speakers:
  • Jason Bryant, CDA’s Legislative Advocate, Bryant Government Affairs (Sacramento, CA)
  • Austin Metoyer, President & CEO, Downtown Long Beach (CA)
  • John Lambeth, President and CEO, Civitas, Sacramento (CA)
program-list
Location:
  • San Jose Marriott Ballroom Salon I/II (Second Floor)
Domain:
  • Economic Development
Session Credits:
  • AICP Certification Maintenance Credits: CM | 1.25
Description:
  • The function and relevancy of traditional downtown commercial districts are in question due to emerging disruptions accelerated by the COVID pandemic. Competition from newer, suburban mixed-used retail/housing/office centers, changing retail dynamics, and shifting work/life patterns threaten downtown's vibrancy. However, downtown districts are reinventing themselves by refocusing on the pedestrian experience as an economic tool to drive office leasing, workers, residents, and visitors back downtown.
Learning Objectives :
  • Gian an understanding of how public realms are being creatively rethought and adapted as an economic development tool.
  • Explore strategies that can be deployed in open spaces and at street level to draw people back to downtown districts.
  • Learn a process for building on the momentum of public and private investments to execute your public realm plan.
Moderator:
  • Claude Imbault, Deputy Director, Downtown SF Partnership (San Francisco, CA)
Speakers:
  • Eri Suzuki, Senior Associate, AIA, SITELAB urban studio (San Francisco, CA)
  • John Bela, Founder, Bela Urbanism + Design (Fairfax, CA)
  • Hans G. Hansson, President, Starboard CRE (San Francisco, CA)
program-list
Location:
  • MACLA, Black Box Room (Ground Floor), 510 S 1st St, San Jose, CA 95113
Domain:
  • Organizational Management
Description:
  • It has been almost three years since the height of national uprisings for racial justice catalyzed place management organizations to confront America’s racial history and embrace the charge to make our downtown and neighborhood business districts more equitable. This session will share case studies from Seattle, WA and Long Beach, CA and invite industry leaders to reflect on the greatest opportunities for racial justice impact in 2023 and beyond.
Learning Objectives:
  • Hear “real-life” examples of Diversity, Equity, Inclusion and Access efforts of the last three years and reflect on opportunities, challenges and outcomes.
  • Through an interactive discussion with the presenters and audience, attendees will leave this session with insights into their specific situations relating to equitable placemaking.
  • Become better prepared to discuss and identify upcoming racial equity priorities/projects for their organizations.
Speakers:
  • Ishmael Nuñez, Partner, BDS Planning & Urban Design (Seattle, WA)
  • Denise Carter, Board Member, Downtown Long Beach Alliance; Global Vice President, Diversity and Communications, The Designory (Long Beach, CA)
  • Erin Goodman, Executive Director, SODO Business Improvement Area (Seattle, WA)
program-list
Location:
  • San Jose Marriott Ballroom Salon (Second Floor)
Description:
  • Visit exhibiting sponsors to learn about solutions!
program-list
Location:
  • San Jose Marriott Ballroom Salon III (Second Floor)
Domain:
  • Organizational Management
Description:
  • Join these open discussion forums and share your experiences to gain insight into everyday challenges you are facing. These sessions will be facilitated by your peers.
Facilitators :
  • John Caner, CEO, Downtown Berkeley Association (CA)
  • Betsy Brennan, President & CEO, Downtown San Diego Partnership (CA)
program-list
Location:
  • San Jose Marriott Ballroom Salon I/II (Second Floor)
Domain:
  • Public Space Management and Operations
Description:
  • Join these open discussion forums and share your experiences to gain insight into everyday challenges you are facing. These sessions will be facilitated by your peers.
Facilitators:
  • Kevin Clerici, Director, Downtown Ventura Partners (CA)
  • Chris Arkley, Operations Manager, San Jose Downtown Association (CA)
  • Caryn Blanton, Executive Director, Shoreline Community Services (San Diego, CA)
program-list
Location:
  • MACLA, Black Box Room (Ground Floor), 510 S 1st St, San Jose, CA 95113
Domain:
  • Public Space Management and Operations
Description:
  • Join these open discussion forums and share your experiences to gain insight into everyday challenges you are facing. These sessions will be facilitated by your peers.
Facilitators:
  • Sarah Billings, Streetlife Manager, San Jose Downtown Association (CA)
  • Robbie Silver, Executive Director, Downtown SF Partnership (San Francisco, CA)
  • Suzanne Holley, President and CEO, Downtown Center BID (Los Angeles, CA)
program-list
Location:
  • Guildhouse, 420 S 1st St, San Jose, CA 95113
Sponsor:
  • The Networking Mixer is sponsored by SafeCity Connect.
Note:
  • All attendees MUST wear their name badges to enter receptions, meal functions, plenary sessions and panels.

Friday 31 Mar 2023

program-list
Location:
  • San Jose Marriott Salon I/II Foyer (Second Floor)
Sponsor:
  • Registration is sponsored by Vibemap.
Description :
  • Grab your morning coffee and pastries before sessions start. Breakfast service will be available near the registration desk starting at 8:00 a.m.
program-list
Location:
  • San Jose Marriott Ballroom Salon III (Second Floor)
Domain:
  • Marketing, Communications and Events
Description:
  • Interactive digital technologies for attraction, promotion, and engagement have become increasingly accessible for BIDs of all sizes, presenting affordable opportunities to transform existing programs or create new ones. The DCBID will share its experience implementing four such programs: place-based scavenger hunts, themed check-in trails, virtual tours, and augmented reality experiences. Learn the steps from beginning to end on how these programs were developed and how their effectiveness was measured.
Learning Objectives:
  • Explore leveraging technology to enhance and expand existing and new programs.
  • Learn key ways to measure success for programs including surveying, web analytics and more.
  • Walk away with ideas on how to collaborate across departments in innovative ways.
Speakers:
  • Bree von Faith, VP Marketing + Communications, Downtown Center BID (Los Angeles, CA)
  • Nick Griffin, Executive Director, Downtown Center BID (Los Angeles, CA)
program-list
Location:
  • San Jose Marriott Ballroom Salon I/II (Second Floor)
Domain:
  • Public Space Management and Operations
Description:
  • Almost every district has that one property known as the 'vortex of mayhem.' The address where your security team dreads calls for service and no amount of peer pressure will engage the property owner. Several PBIDs have taken previously unheard-of steps to cool off their district's hot spots, including purchasing the property itself. Turning a nightmare into nirvana may not be easy, but it is achievable.
Learning Objectives:
  • Gain an understanding of considerations a PBID should take into account before purchasing a property
  • Learn how a district can activate a property that it does not own.
  • Discover if long- and short-term temporary activations are meaningful.
  • Explore partnerships to help district staff achieve goals.
  • Learn about uses that contribute to an area's economic vitality rather than serving as a drag on resources.
Moderator:
  • Chloe Shipp, Deputy Director, San Jose Downtown Association (CA)
Speakers:
  • Marie Millares, Director of Operations, Veggielution, San Jose, CA
  • Stacy Jed, Director of Marketing and Events, Union Square Alliance, San Francisco, CA
  • Bill Knowlton, Executive Director, Mack Road Partnership, Sacramento, CA
program-list
Location:
  • MACLA, Black Box Room (Ground Floor), 510 S 1st St, San Jose, CA 95113
Domain:
  • Policy and Advocacy
Description:
  • Join this session and learn how the 2022 San Francisco Community Benefit / Business Improvement District (CBD/BID) Impact Analysis was authored, including detail on how the authors synthesized data, how other cities can replicate this report, and the general challenge of comparing BID programs to one another in order to demonstrate value and impact.
Learning Objectives:
  • Opportunity to learn about why the City and County of San Francisco commissioned this report and the process of creating, implementing, and publishing a comprehensive, multi-year impact analysis of a city’s BID program and individual BIDs.
  • Gain advice on how to streamline disparate available BID and City agency data in order to demonstrate the impact of BIDs and a BID program.
  • Discover strategies for BIDs to use the information to support the value of their work, including methods to contextualize the unique work, challenges, and government management model of individual BID/BIDs and BID programs.
Moderator:
  • Steve Gibson, President, Urban Place Consulting Group (San Francisco, CA)
Speakers:
  • Chris Corgas, Deputy Director; Community Economic Development Division, Office of Economic and Workforce Development, City and County of San Francisco (CA)
  • Cassie Hoeprich, Director, Special Projects, Urban Place Consulting Group (San Francisco, CA)
program-list
Location:
  • San Jose Marriott Ballroom Salon (Second Floor)
Description:
  • Visit exhibiting sponsors to learn how they can enhance your district!
program-list
Location:
  • San Jose Marriott Ballroom Salon III (Second Floor)
Domain:
  • Economic Development
Description:
  • This session will explore shop local incentive programs from various communities. Speakers will discuss Shop Local/Eat Local Gift card programs and ways to create and sustain these important initiatives.
Learning Objectives:
  • Understand different approaches to shopping local programs.
  • Learn how to employ best practices in your districts to create/refine a program that works for you.
  • Effectively communicate the value of shop local initiatives with the businesses in your districts.
Speakers:
  • Bettina Swigger, CEO, Downtown SLO (San Luis Obispo, CA)
  • Molly Cano, Tourism Manager, City of San Luis Obispo (CA)
  • Mathew Jervis, Vitality Director, Downtown Berkeley Association (CA)
program-list
Location:
  • San Jose Marriott Ballroom Salon I/II (Second Floor)
Domain:
  • Public Space Management and Operations
Description:
  • How have San Francisco and Oakland been able to leverage technology to tackle crime and promote economic development while balancing privacy and social equity? Engage with a diverse group of experts in criminal justice, technology, policy development and community engagement behind some of the most innovative and effective public-private camera programs in the U.S. Learn best practices based on real-world case studies and methodologies.
Learning Objectives:
  • Best Practices: Uncover successful strategies and approaches in the design, deployment, and management of public-private camera networks, with a focus on maintaining transparency, privacy, and public trust.
  • Planning and Implementation: Learn about the essential steps and considerations in the development and execution of a comprehensive public safety program, including data management, and collaboration between public and private stakeholders.
  • Real-World Cases and Uses: Gain a deeper understanding of the practical applications of camera networks by examining specific instances where these systems have effectively contributed to crime reduction and economic development, while mitigating potential privacy and social equity concerns.
Moderator:
  • Marisa Rodriguez, CEO, Union Square Alliance (San Francisco, CA)
Speakers:
  • Randall Scott, Executive Director, Fisherman's Wharf CBD, President&CEO, San Francisco Benefit District Alliance (CA)
  • Andrew Jones, Program Director, Uptown Downtown Oakland CBD (CA)
program-list
Location:
  • MACLA, Black Box Room (Ground Floor), 510 S 1st St, San Jose, CA 95113
Domain:
  • Economic Development
Description:
  • Women are the primary decision makers and influencers about where to shop, live, work and play. Yet downtowns are often designed by men. Safety, cleanliness, lighting, restrooms and mobility options influence where women choose to go out. Women seek out a variety of social experiences and leisure pursuits; not just F&B, but also traditional shopping. Yet many downtowns fall short of women’s expectations. Find out how to design women-friendly downtowns.
Learning Objectives:
  • Make the economic case for women’s buying power to facilitate change in your downtown and interpret data to better understand the lens through which women see downtown.
  • Educate the (typically male-dominated) local leasing community on the female perspective and preferences.
  • Facilitate comfort and safety for women at night in social venues and districts through environmental changes, diverse programming, and nighttime management.
Speakers:
  • Alicia Scholer, Vice President, Responsible Hospitality Institute (RHI) (Scotts Valley, CA)
  • Michael Berne, President, MJB Consulting (Berkeley, CA / New York, NY)
  • Shifra de Benedictis-Kessner, Urban Economic Analyst, City of Oakland (CA) Shifra de Benedictis-Kessner, Urban Economic Analyst, City of Oakland (CA)
program-list
Location:
  • San Jose Marriott Ballroom Salon (Second Floor)
Description:
  • Mingle with exhibiting sponsors to learn about solutions!
program-list
Location:
  • San Jose Marriott Ballroom Salon I/II/III (Second Floor)
Keynote Speaker:
  • Dr. Cynthia Teniente-Matson, President, San José State University
Description:
  • How do you strengthen ties between an urban university and a downtown core? San Jose State University is the largest educational workforce development pipeline for the Bay Area. President Dr. Cynthia Teniente-Matson will discuss SJSU's role in adding vibrancy to downtown San Jose and its efforts to use downtown as a classroom.

Sponsors

Urban Champion

District Advocates

Ambassadors

Interesting in Joining CDA? CDA’s membership is diverse, representing hundreds of small businesses and property owners on main streets and in the historic downtowns and business districts. View CDA’s Membership website for more information.

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