Events
Overview: As artificial intelligence (AI) transforms the marketing landscape, urban place management organizations (UPMOs) face a critical challenge – harnessing AI’s potential while maintaining authenticity and human connection. This webinar, based on IDA’s 2024 Top Issues Council report, will explore how UPMOs can integrate AI tools to enhance efficiency, streamline content creation and analyze data – all without compromising their unique brand voices. Attendees will learn about real-world case studies, the importance of human oversight and strategies for balancing AI innovation with community engagement.
Friday, November 8, 2024 | 12:00pm ET (9:00am PT)
Domain: Marketing, Communications and Events
Pricing: IDA Members: Free | Nonmembers: $40
Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.
Speakers:
- Erin Bush, Director of Marketing & Communications, Hoboken Business Alliance (Hoboken, NJ)
- Suzy Changar, Senior Vice President of Marketing + Communications, Hudson Square BID (New York, NY)
- Ashwin Kutty, President and CEO, WeUsThem Inc. (Halifax, NS)
Moderator:
- Carolyn L. Dellutri, CAE, CMSM, CTP, Director of Professional Development, IDA
Learning Objectives:
- Explore the transformative role of AI in UPMO marketing.
- Assess the balance between operational efficiency and authentic community engagement.
- Identify key ethical and practical considerations in AI implementation.
- Gain insights from real-world case studies and learn from industry counterparts.
LPM | 1 IDA LPM professionals can earn credit hours for this webinar. More information about IDA’s Leadership in Place Management certification program can be found here.
Speakers
Erin Bush
Director of Marketing & Communications, Hoboken Business Alliance (Hoboken, NJ)Erin Bush is the Director of Marketing and Communication at the Hoboken Business Alliance, crafting the marketing and public relations strategy that reinforces that, "It's all here. In Hoboken." Erin governs messaging and branding that highlights how the #MileSquareCity supports new and existing entrepreneurs, enhances the public realm, and establishes Hoboken as a destination renowned for its unique charm, diversity, and economic prosperity.
Suzy Changar
Vice President of Marketing + Communications, Hudson Square BID (New York, NY) Suzy Changar, is responsible for creating a marketing campaign and press strategy to put Hudson Square on the map. Her efforts focus on beautifying the area, enlivening the streets, creating a green and connected environmentally sustainable community, and boosting retail offerings to enhance Hudson Square’s desirability as a commercial hub.
Ashwin Kutty
President and CEO, WeUsThem Inc. (Halifax, NS)
Ashwin Kutty is the President and CEO of WeUsThem Inc., a globally recognized full-service ad agency and management consultancy. He also serves as President of HealthEMe. He was most recently awarded the Queen Elizabeth II Platinum Jubilee Medal for his work in building a strong community and also for his outstanding and significant service to the Province of Nova Scotia. Ashwin currently serves as the Chair of the Downtown Halifax Business Commission. More Information
Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email registration@downtown.org.
By registering for this webinar, you are agreeing to IDA Event Agreement and Code of Conduct.
IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at registration@downtown.org for assistance.
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