Advancing Places: Community Conversation: Artificial Intelligence in Marketing for UPMOs, Friend or Foe?

Overview: You’re invited to join this community conversation with the IDA Social Media Top Issues Council to discuss how AI has impacted how we market our destinations to the communities we engage with. Join us as you get to hop into various Zoom rooms and discuss the latest trends, challenges, and opportunities in how:

1. AI impacts your day-to-day
2. AI has impacted engagement with your community
3. AI has changed how you market your destination

This one-hour session requires active participation. Come prepared to share your thoughts and sentiments about your work in your district with AI.

Friday, April 12, 2024 | 12:00pm ET (9:00am PT) 

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Domain: Marketing, Communications and Events

Pricing: IDA Members: Free | Nonmembers: $40

This Advancing Places webinar is NOT eligible for LPM credits. More information about IDA’s Leadership in Place Management certification program can be found here.

Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.


  • Carolyn Dellutri, Director of Professional Development, IDA


  • Erin Bush, Director of Marketing, Hoboken Business Alliance
  • Suzy Changar, SVP Marketing & Communications, Hudson Square Business Improvement District
  • Ashwin Kutty, President & CEO, WeUsThem & Chair, Board of Directors, Downtown Halifax Business Commission
  • Dylan Thomas, Marketing & Digital Coordinator, Downtown Dallas, Inc

More Information

Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email

By registering for this webinar, you are agreeing to IDA Event Agreement and Code of Conduct.

IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at for assistance.

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For registration assistance or further information, please contact IDA’s registration team.

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