Events
Overview: Every downtown organization faces challenging decisions about new ventures, special events and expanded roles. When these ideas and innovations bring new financial resources to the organization, it is considered diversification. These activities can help shape and define the organization’s success beyond clean and safe, expanding relationships and business support across the community. Learn about the range of diversification and how these efforts impact the overall health, wealth and credibility of your organization.
Friday, December 13, 2024 | 12:00pm ET (9:00am PT)
Learning Objectives:
- Understand how 501(c)(6) organizations, which are membership-based, manage and grow their membership and the costs involved in fulfilling membership benefits versus the revenue generated.
- Learn the benefits of a 501(c)(3) structure, particularly in relation to fundraising, grants and sponsorship opportunities.
- Learn how to monetize the value of events, street festivals, and branded opportunities for corporate business support.
Domain: Organizational Management
Pricing: IDA Members: Free | Nonmembers: $40
Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.
Speakers:
- Maggie Campbell, President and CEO, Downtown Arlington (TX)
- Philip Rafshoon, Director of Member Engagement, Midtown Alliance (Atlanta, GA)
Moderator:
- Carolyn L. Dellutri, CAE, CMSM, CTP, Director of Professional Development, IDA
LPM | 1 IDA LPM professionals can earn credit hours for this webinar. More information about IDA’s Leadership in Place Management certification program can be found here.
Speakers
Maggie Campbell
President and CEO, Downtown Arlington (TX)Maggie Campbell is an entrepreneurial leader with 30+ years of experience leading downtown organizations in both large and small cities. She currently serves as the President/CEO for the Downtown Arlington Management Corporation in Arlington, Texas. Raised as a military "brat," she grew up globally and holds a BA in History from the University of Texas at Austin. Her work includes roles with the National Main Street Program, developing Jackson, Mississippi's downtown organization, and producing major events in Fort Worth. She's led organizations like Downtown Arlington, Downtown St. Louis, and the Old Pasadena District, driving significant projects such as the National Blues Museum and TREX tech incubator.
Philip Rafshoon
Director of Member Engagement, Midtown Alliance (Atlanta, GA)Philip Rafshoon joined the Midtown Alliance as Director of Member Engagement in May 2016. A graduate of Georgia Tech, he began his career in sales with the NCR Corporation. From 1993 until 2012, Rafshoon owned and operated Atlanta’s Outwrite Bookstore & Coffeehouse, a landmark welcoming space and unofficial LGBTQ community center. In his role at Midtown Alliance, he works with almost 400 member organizations ranging from small businesses to large employers and institutions as well as office and residential buildings. The membership program keeps them connected to the BID’s work and projects as well as with each other through a range of enhanced communications, events, and customer service.
More Information
Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email registration@downtown.org.
By registering for this webinar, you are agreeing to IDA Event Agreement and Code of Conduct.
IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at registration@downtown.org for assistance.
Interested in Sponsoring?
Gain access to an audience of urban leaders who want to learn about your product or service.
Interested in Membership?
IDA membership provides resources and solutions to help organizations grow and thrive.
Questions?
For registration assistance or further information, please contact IDA’s registration team.
