Advancing Places: Strategic Planning for Your Organization

Overview: Place management organizations can vary from city to city whether it be in size, structure, funding or implementation strategies, but ultimately performance needs to align with the downtown and its stakeholders. Join this session and hear from three seasoned professionals and the work they are doing to keep their strategic plan front and center.

Learning Objectives: 

  • Understand how to get board support to take the initial steps to embark on an organizational strategic planning process.
  • Learn how to create a tool to internally prioritize future projects.
  • Learn how an Organizational Action Plan outline can provide an overview of projects, programs, and priorities to build board consensus and establish a foundation for budget planning and organizational and staff goals.

Friday, October 27, 2023 | 12:00pm ET (9:00am PT) 

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Domain: Organizational Management 

Pricing: IDA Members: Free | Nonmembers: $40

Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.


  • Jenn Hensley, Executive Director, Downtown Boise (ID)
  • Jason Ilstrup, President, Downtown Madison, Inc. (WI)
  • Jordan Polon, Executive Director, Hartford BID (CT)


  • Carolyn Dellutri, Director of Professional Development, IDA

LPM | 1 IDA LPM professionals can earn credit hours for this webinar. More information about IDA’s Leadership in Place Management certification program can be found here.



Matt Brown


Elizabeth Burt


Matt Sirgo

More Information

Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email

By registering for this webinar, you are agreeing to IDA Event Agreement and Code of Conduct.

IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at for assistance.

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For registration assistance or further information, please contact IDA’s registration team.

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