Knowledge Center
Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Community Building – Creative Placemaking
Place management organizations work at the cross-section of thoughtful development and making culture accessible, increasing the quality of life for our districts. Pola Bunster, Director of Storytelling, Prism Creative Group, talks about the creative placemaking projects she has undertaken in Miami, tapping into the city’s culture to tell a story and create an experience.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Internet VS IRL, and the Power of FOMO
Events can be a significant and reliable strategy for attracting people to downtown. The panelists share their strategies and marketing tactics to put on successful events.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Social Media: How to Tell the Story of a Place in Eight Seconds
There is an art and science to social media communications and marketing. Amy Blaschka, Founder and Storyteller at AmyBlaschka.com, Jason Gilbert, CEO at Saltwater Software, Ariana Gomez (former) Marketing Director at LA Fashion District BID, and Kerry Inserra, Associate Director at Walnut Creek Downtown Association share the secrets to effective communication on social media.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
The Underline – Building a 10 Mile Greenway
Meg Daly, Founder of Friends of the Underline, shares her story of turning a crazy idea for a 10 mile greenway project into a reality. She walks through the community engagement process and gives her advice for demonstrating the project’s importance to the community and government partners.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Pittsburgh Downtown Partnership Advisory Panel: Strategy for Housing Growth
IDA’s Advisory Panels are a time-tested way to explore new ideas, solve difficult problems, and rally the board, staff and community around priority projects or topics. This panel was asked to identify the challenges and obstacles for building new housing in downtown, as well as identify resources and tools available for creating new housing. The report details the panel’s findings and recommendations.
Read MoreScaling Up: Make Big Small Plans
This session breaks down the most effective strategies for facilitating small-scale improvements to public spaces through tactical urbanism and community engagement. Presented by Tony Garcia at Street Plans Collaborative.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
South Side Pittsburgh Advisory Panel: Mission Update and Solving Community Challenges
IDA’s Advisory Panels are a time-tested way to explore new ideas, solve difficult problems, and rally the board, staff and community around priority projects or topics. This panel focused on creating a strategic framework for the South Side Local Development Company, assessing the viability of an improvement district, and providing expert insight on best practices for economic vitality. The report details the panel’s findings and recommendations.
Read MoreFresno Advisory Panel: Demand for a PBID
IDA’s Advisory Panels are a time-tested way to explore new ideas, solve difficult problems, and rally the board, staff and community around priority projects or topics. This panel was tasked with weighing the demand for a PBID and assessing the benefits and challenges of implementation. The report details the panel’s findings and recommendations.
Read MorePlace Branding Top Issues Council: Best Practices and Lessons Learned
More than merely marketing campaigns, Place Branding explores the features that make your downtown or urban space unique among others: those quirky spaces and interesting places that define your urban experience. The best practices, lessons learned, and surprising tips can assist planners in defining strategies for physical manifestations of their community’s cultures in public spaces.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Retro Districts: Leveraging Arts, Culture, and Heritage
In the resurgence of downtowns, cultural districts have become a highly effective catalyst for cultivating authentic mixed-use districts that encourage the people who have historically lived and worked in a place to be part of its future. Cultural districts can take many forms, but ultimately are successful because they are true to a place and its people. Learn about cultural districts augmenting the downtowns of San Antonio, Charlotte and Denver.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
