Knowledge Center
Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Golden Triangle Neighborhood Plan
The Golden Triangle Neighborhood Plan, unanimously adopted in 2014, outlined a vision, goals, plan framework, and implementation strategies for the eclectic district’s evolution and continued improvement. The Neighborhood Plan set forth a comprehensive, holistic approach, weaving together a nuanced set of strategies that collectively fostered an eclectic, creative, connected, and livable Golden Triangle.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Looking Ahead Video
Downtown Seattle is experiencing record growth and investment. It seems everywhere you look there are cranes. While most DSA members and stakeholders view this development as positive, there are those who remain frustrated with the impact on mobility. To focus attention on the future instead of the inconveniences the DSA Communications & Marketing team produced a video using renderings of major projects to paint a picture of the future, allowing people to see Seattle’s skyline
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Music in the Park 2017 Marketing Campaign
With a newly created Marketing, Communications and Events Director on staff, San Jose Downtown Association took its four-concert Music in the Park series marketing to a whole new level, focusing on on-site digital photo kiosks, email marketing automation and strategic social media. Not only did Music in the Park achieve record attendance and revenues, marketing for the 2018 season and beyond has gathered momentum and general Downtown San Jose marketing capabilities have improved dramatically.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Oswego, New York, DRI Strategic Investment Plan
The small city of Oswego parlayed a $10 million state grant into more than $50 million in new downtown investment. Even after years of decline, Oswego retains some important assets to build on: walkable scale, historic buildings, and a beautiful setting on the Oswego River. The city won state funding to create a plan that identified specific projects, explained how they would benefit downtown, and showed that they could attract other money.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
South End Vision Plan
Among the fastest-growing urban districts in the US, Charlotte’s Historic South End neighborhood has experienced rapid revival and reinvention. With room still to grow, we created a vision plan that will guide billions of dollars in new public and private investment throughout the business improvement district. Following mixed reactions to redevelopment, it became clear that action was needed to ensure that future growth would preserve the South End’s historic charm and its authenticity.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
The Minneapolis Big Build
The Mpls Downtown Improvement District (DID) tracks their progress with a perception survey of downtown workers, residents, and visitors. In 2015 and 2016 surveys showed significant decreases in the perception of downtown Minneapolis cleanliness. The #1 reason was construction. Led by the DID, the team developed a POV about all the construction called “The Minneapolis Big Build.” The campaign kicked off with www.MplsBuild.com which communicated the details of the projects.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
201 Portage Canada Day Living Maple Leaf
Since 2011, the Downtown Winnipeg BIZ has been engaging the public by challenging Winnipeggers to help claim the title of largest living flag in Canada. Volunteers from the community are invited to become part of a larger mosaic in various iconic downtown locations. A banner year was in 2012, when Winnipeg’s Canada Living Flag defended its record, while the photo of that year’s living flag was selected to be produced as an official Canada Post stamp, inking over 10 million copies.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
A Creative Placemaking Guide for Business Districts to Work With Local Artists
This creative placemaking toolkit was created specifically for business districts, offering guidance on engagement with local artists to best enhance the experience and vitality of a place. This guide showcases strategies to integrate the talents and ideas of multiple artists to best address the unique opportunities and challenges in BIDs. The toolkit includes case studies of the six unique placemaking projects funded by IDA, Springboard for the Arts and the National Endowment for the Arts.
Read MoreBicycle Roadside Assistance Program
The Hartford Business Improvement District’s (HBID) free on-site bicycle roadside assistance program is the first of its kind in the nation. HBID Ambassadors will fix a flat, inflate a tire, replace a tube, reattach a slipped chain or tighten up loose bolts, free of charge, anywhere in our District. This program, designed to support cyclists and foster an increase in bicycle commuting, received international attention with news stories running in outlets across the US and Canada.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Downtowner Free Ride Service
After five years of planning, on October 20, 2016 the Tampa Downtown Partnership launched an innovative micro-transit service to complement the existing downtown mobility options within the 760-acre Special Service District. Made possible through the generous support from both the public and private sector, this mobile app-based, on-demand free ride service, Downtowner, was quickly adopted by Downtown workers, residents, visitors and students.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
