Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Bridging the Gap – Blending Social and Business Agendas in Your BIA or BID District
Diversity creates excitement, vibrancy, and economic resilience, and can be the heart of a successful urban center offering a place to combat discrimination and social isolation. BIA’s can play an active role in ensuring commercial districts are inclusive places for all people. This panel provides examples from three BIA’s on how to create welcoming urban centers for all.
Charrette Planning for Urban Spaces Leaders
Learn how collaboration by design is transforming urban centers globally. Learn to assess any design project and determine the right type of charrette for your business district! Through case studies, you will learn to activate the unique creative potential of all stakeholders by embedding them in the design process using the National Charrette Institute (NCI) Charrette System approach.Read More
Setting the Future of Retail Downtown
This session will demonstrate importance and necessity for business improvement organizations to provide ongoing support to the retail sector. A case study will be presented from Iowa City detailing two very different two programs: infrastructure and marketing.
Teaming Up To Clean Up
Teaming Up To Clean Up showcases partnerships with local stakeholders to clean and beautify their cities. Best practices include businesses and communities working together to improve storefronts, and reduce graffiti and litter while focusing on cigarette litter, recycling, and needle waste. Case studies in this presentation show how organizations can achieve best practices in maintaining cleanliness and building vibrancy in urban settings.
The Business of Winter
How are winters in Tampa, Florida and Winnipeg, Canada the same? As you can imagine, Winnipeg is very cold in the winter and they have been very successful in activating the Red and Assiniboine Rivers and The Forks Marketplace during a time of year when everyone likes to hibernate. Downtown Tampa, decided to take promoting winter with a twist! This presentation shares creative holiday event ideas for warm and cold climates!
Become a Local Partner with Google
The mission of Google’s Get Your Business Online program is to help every business be found by every customer looking for them online. Learn how you can partner with Google to help the small businesses you work with in your community, using resources, trainings, gear and one-on-one help from the Google team, all completely free of cost.Read More