Knowledge Center

Marketing, Communications and Events

Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.

The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.

BIG BIRTHDAY BASH

September 28, 2020 Best Practice

No parent wants to tell their child “no” to a birthday party, but in Memphis, a city where nearly a quarter of families live below the poverty line, parents may not have the resources to throw that dream birthday party. Watching families host small parties in our parks, we saw an opportunity to condense resources and throw the BIG BIRTHDAY BASH! Set on Mud Island River Park the event featured bounce houses, water slides, games, cake and more all for free and close to 2,000 people attended.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

San Antonio Día de los Muertos/Day of the Dead Celebrations

September 28, 2020 Best Practice

Historically San Antonio has been home to numerous Día de los Muertos celebrations that would be hosted in parallel. Seeing an opportunity for collaboration, community leaders gathered the independent hosts to put together a united Día de los Muertos event that would make San Antonio a top destination for a Día de los Muertos experience. Partnerships with Visit San Antonio as well as community corporate sponsorships support allowed for a heavy marketing strategy to areas outside of San

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Adams Morgan Date Nights

September 28, 2020 Best Practice

The purpose of the Date Nights campaign was to brand Adams Morgan as THE destination in DC for a “date.” We set up multiple date lineups and offered suggestions that would appeal to a diverse audience. From girls night out or a mother-daughter date night to a first date or anniversary – we assembled a “grid of dates” on our website which provided suggestions, incorporating dozens of our businesses.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Building Brand, Increasing Awareness, Celebrating Diversity: Financial District Online Interview Series

September 28, 2020 Best Practice

The Financial District Online Interview Series was created to leverage the diverse business and employee voices in Toronto’s Financial District to build the district’s brand, increase employee awareness of the Financial District BIA and celebrate the diversity of the area. Rather than create a new marketing/branding campaign, we used the people in the district to build the brand and speak to the strengths of the area while engaging area employees on social media (Twitter, Facebook, LinkedIn).

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Charlotte SHOUT!

September 28, 2020 Best Practice

With more than 175 art, music, food and ideas events offered over 13 days, Charlotte SHOUT! delivered something new and fresh to the city’s residents and visitors. A diverse mix of local artists, musicians, chefs and thought leaders joined renowned international talent to make the festival an unforgettable experience. The event also included unique cultural experiences like a live Indian wedding ceremony, interactive artwork, and community discussion.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Downtown Tempe’s Micro-Influencer Program

September 28, 2020 Best Practice

People assume that to be influential on social media you must have thousands and thousands of followers. However, marketers have discovered that the true effectiveness of influencer marketing comes from engagement. In 2017, the Downtown Tempe Authority alongside Bright Brothers Strategy Group, launched a micro-influencer pilot program in an effort to increase authentic engagement and ramp up BID marketing efforts across the board.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

King of Prussia District’s Restaurant & Retail Week Benefitting Children’s Hospital of Philadelphia

September 28, 2020 Best Practice

In 2014, King of Prussia District launched King of Prussia Restaurant Week. From the beginning, the restaurants insisted that the event benefit the Children’s Hospital of Philadelphia. King of Prussia District facilitated the partnership, creating branding/marketing and getting restaurants involved. In 2018, we launched a corresponding retail event and in 2020, the events grew bigger as we launched the Community Champion program and partnered with the school district.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Merry Madness

September 28, 2020 Best Practice

The first Thursday in December is a BIG night in Portland, Maine, as MERRY MADNESS takes over downtown! This event is Portland Downtown’s signature holiday shopping extravaganza, bringing together 1200 guests and more than 75 participating businesses for an evening of joy and merriment like no other.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Travis Park Holiday Activation

September 28, 2020 Best Practice

The City of San Antonio partnered with The Rotary Club of San Antonio to bring an outdoor ice-skating rink to Travis Park for the 2019 holiday season to help establish the historic Travis Park as a downtown destination for visitors and locals while further promoting activation in public spaces. The City of San Antonio invited residents and visitors to celebrate the holidays at Travis Park with free, family friendly events.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

LCI Tech: Digital Accessibility Toolkit

June 25, 2020 Toolkit

This Digital Accessibility Toolkit outlines how you can design your digital content to be more friendly to individuals with disabilities. Focusing on the types of content and web pages place management organizations produce, this toolkit suggests dozens of easily implementable best practices that will greatly improve the legibility of your content. Find resources to address accessibility challenges with images, multimedia, web forms, social media and more.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!