Knowledge Center
Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Holiday Movie Food and Drink Week
Downtown Norfolk Council produced the first ever Holiday Movie Food and Drink Week. For this special holiday celebration, Downtown Norfolk chefs got creative and had a lot of fun reimagining iconic food and drinks from everyone’s favorite holiday movies and specials. For one week from December 4-11, Downtown Norfolk restaurants put their own unique spin on recognizable food, drinks, and memorable scenes from holiday classics for a creative and delicious helping of festive nostalgia.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
al Fresco off Main and Downtown Dash
The City of Mesa and the Downtown Mesa Association (DMA), introduced a great way to “extend” patio dining for all of the restaurants in the downtown Mesa District—no matter the restaurant’s outside capacity. al Fresco off Main is a fenced off area with plenty of outdoor, distanced seating where people can bring food they ordered from any downtown Mesa restaurant or their brown bag meal to enjoy their refreshments in the middle of downtown.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
COVID-19 Daily Updates
At the very beginning of the pandemic, we saw a significant need in our downtown community for reliable, timely, easily accessible information and resources related to the pandemic. Though we are a member-based organization, we decided that for the good of our broader community, we would offer anyone a daily email that distilled information, data/statistics, resources, and more. This email has been going out to more than 12,000 individuals every single business day for an entire year.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
The Care Campaign
The Care Campaign is a collection of 14 murals that popped up in our Downtown Dartmouth business district in fall 2020. We worked with a member business to create a placemaking project that would encourage people to feel embraced and connected, at least in mind and spirit, while circumstances beyond anyone’s control make that physically impossible. We received feedback from people of all walks of life that the Care Campaign murals have brought them feelings of happiness and inspiration.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Great DSM Hot Air Balloon Hunt
Greater Des Moines (DSM) residents were encouraged to search for fun surprises in the Downtown DSM throughout two winter weekend evenings on Friday, Jan. 22 and Friday, March 5. Glowing hot air balloons were being stationed in different locations throughout Downtown for an hour-and-a-half each night. Residents were invited to follow The Partnership’s social media channels so that they were first to know about the balloon locations.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Downtown Los Angeles (DTLA) Recovery Compass
The DTLA Recovery Compass was a multi-wave tracking study, surveying downtown stakeholders on a range of issues, trends, and sentiments about the COVID-19 pandemic and its impacts on Downtown Los Angeles. A total of eight survey waves, each with 200-300 responses, were collected throughout 2020. The survey was promoted via the DCBID email distribution list and paid, targeted advertising on Facebook and Instagram.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Shattuck East Renaming Project – Kala Bagai Way
The intent of the engagement process was to create a dynamic, transparent, unique, accessible and low-cost process to receive submissions from the community. Renaming a street is no small feat, especially in a City with a politically active population and a City that has a world renowned University with stellar faculty, graduates and staff.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Leading Through Uncertainty: The First 100 Days
During the first 100 days of the pandemic, uncertainty and fear loomed large. Our community invested decades of hard work and millions of dollars to revitalize our area. That generated momentum became a palpable force of its own, but the pandemic threatened to bring it to a halt. Leading through Uncertainty: The First 100 Days was Downtown Arlington’s immediate, four-pronged response to the new needs of our district.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
South End Small Business Saturdays
South End Small Business Saturdays is an annual program focused on supporting local retail and the holiday season. In 2020, we pivoted from an extensive one-day program aligned with the national Small Business Saturday, to a five-week program focused on supporting local retail, from Thanksgiving to Dec 31. We held 4 Saturday pop-up markets and ran a 5-week promotional program called Shop Small Heroes to encourage and reward shoppers for spending local.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Downtown Boca COVID-19 Marketing Initiatives
The CRA quickly realized COVID-19 would greatly impact the community. Its mission and activities needed to pivot immediately. The CRA’s new objective was two-fold. First and foremost was keeping the community informed on ever-changing safety protocols, and City of Boca Raton (City) emergency notices. Second, the CRA needed to support the downtown business community, which was facing a catastrophic situation.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
