Knowledge Center

Marketing, Communications and Events

Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.

The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.

Downtown Durham Public Space Project

October 25, 2019 Best Practice

The Downtown Durham, Inc. Public Space Project is an activation project focused on retaining and supporting the creative and artistic cultures of Durham and upholding public spaces of convergence. The Public Space Project is a re-granting program that provides funding to individuals and organizations who bring temporary, creative, free of charge experiences to downtown Durham’s public spaces.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

CollaborEAT

October 25, 2019 Best Practice

CollaborEAT is an annual event of CityBuild Denver, an initiative of the Downtown Denver Partnership. Each year, it transforms an outdoor public space into a dining experience for 250 CityBuilders. The event is designed to educate and inspire, while providing a space for attendees to engage in innovative thinking around the opportunities and challenges facing Denver. There is no other event in Denver like CollaborEAT, which combines tactical urbanism, education, networking and city building.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

A Taste of Colorado 2018

October 25, 2019 Best Practice

A Taste of Colorado, a free Denver tradition, continued its 35-year tradition of being the largest free admission food and music festival in Colorado attracting over 500,000 attendees over the three-day weekend. A Taste of Colorado has something for everyone with over 50 food vendors, 175 marketplace vendors, a Kids Zone experience with arts & crafts and a children’s entertainment stage, and the elevated music experience with a main stage featuring over 25 musical acts.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

DTLA // IRL

October 25, 2019 Best Practice

For the holiday season, Downtown Center Business Improvement District (DCBID) presented DTLA//IRL (Downtown Los Angeles In Real Life) – an elaborate pop-up experience in the vacant retail spaces of a corner building on a prime retail corridor. Equal parts retail store, visitors’ center, event space, and art installation, the initiative showcased the vibrant culture, community, and commerce of DTLA

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Old Town Scottsdale Rebrand

October 25, 2019 Best Practice

The Old Town Scottsdale Rebrand started as a straightforward marketing and communications assignment to promote the Old Town area to in-state residents for the purpose of increasing local foot traffic. The perception was that Old Town was too touristy and didn’t offer much for our local residents. What began as a simple marketing strategy of how to best present Old Town’s best offerings turned into a much deeper brand exploration that would redefine a city.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Activate Houston Street

October 25, 2019 Best Practice

Activate Houston Street is an initiative tasked with the goal of creating a placemaking action plan for the downtown Houston Street corridor, a once-bustling retail and pedestrian thoroughfare negatively impacted by the loss of the savings and loans industry and suburban sprawl. Turning Houston Street into an active destination that encourages people to experience its uniqueness and vibrancy will transition it from a corridor you pass by to one visitors and locals will go to and stay.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Umbrella Sky

October 25, 2019 Best Practice

Umbrella Sky is an art concept from Sextafeira Productions, a creative design company based in Portugal. There were two major components of the project, the colorful umbrellas and two large truss systems which were used to hang the umbrellas above Giralda Plaza. The Umbrella Sky project was a resounding success. An Instagram phenomenon, the city received global recognition and publicity through multiple channels, with especially strong results on social and digital media.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Atlanta Downtown: CAP/ADID’s New Look

October 25, 2019 Best Practice

After years of feeling dissatisfied with a challenging and uninspiring organizational logo, paired with a need to redesign an aging website, Central Atlanta Progress and the Atlanta Downtown Improvement District (CAP/ADID) made the decision to undergo a comprehensive rebranding process. It created a unifying master brand, Atlanta Downtown (ATL DTN, for short), under which CAP and ADID fall, allowing for a consumer-facing identity and two visually consistent logos that represent CAP and ADID.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Welcome to Capitol Hill Placemaking Video

October 25, 2019 Best Practice

With recent developments in our BID boundaries, we decided that it was time to consider filming a new placemaking video that reflects the urban renaissance of Capitol Hill. We collaborated with a professional videographer, our Board of Directors, stakeholders, local businesses and constituents to produce a placemaking video that would help create a sense of place and set the tone for the message we want to convey to our audience, which is that Capitol Hill has something for everyone.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Annie Milli Master Talk

October 22, 2019 Master Talk

Annie Milli is the Executive Director of Live Baltimore, a nationally recognized 501(c)(3) Residential Marketing Organization. A self-described “accidental urbanist,” Ms. Milli began her career as a graphic designer, later becoming an art director and executive in the field of commercial advertising. Ms. Milli led Live Baltimore’s marketing division from 2013 to 2017, during which time she developed a resident retention initiative, targeting city families.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!