Knowledge Center
Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Ry Moran Master Talk
Ry Moran is the Director of the National Centre for Truth and Reconciliation located at the University of Manitoba. In addition to working with his team to build the Centre from the ground up, Ry continues to advocate for Survivors, truth and reconciliation with commentary in radio, print and television. Ry is a proud member of the Métis Nation.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Lourdes Ramirez Master Talk
Lourdes M. Castro Ramírez is an accomplished executive dedicated to building partnerships, improving lives and communities, and expanding economic, educational and health opportunities. She is currently the President of the University Health System Foundation in San Antonio, Bexar County, and South Texas.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Michael Berne Master Talk
Michael Berne is one of North America’s foremost experts in Downtown and Main Street retail. As President of MJB Consulting (MJB), he has worked in cities and towns across the U.S., Canada and the U.K., and he has also spoken and written extensively on the subject. He is currently penning a chapter to a forthcoming volume on Suburban Downtowns and writing a book on “A New Retail Paradigm for the City Center.”
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Vanessa German Master Talk
Vanessa German is a visual and performance artist based in the Pittsburgh neighborhood of Homewood, whose cast-off relics form the language of her copiously embellished sculptures. She is also the founder of Love Front Porch and the ARThouse, a community arts initiative for the children of her historic Homewood neighborhood.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Paul Jordan Master Talk
Paul Jordan is the CEO of The Forks North Portage Partnership in Winnipeg, Manitoba. Having a passion for the continued development of Winnipeg, Paul has been active in the creation of waterfront access projects, which have led to multiple initiatives within the city. He was instrumental in the creation and implementation of Target Zero, The Forks’ environmental vision to reach zero carbon emissions.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Mukul Malhotra Master Talk
Urban Designer Mukul Malhotra develops innovative solutions for the new American city. As a Principal at MIG, Inc. and Director of MIG’s San Antonio office, his award-winning designs have created thriving downtowns and historic districts as well as livable new communities and university campuses. His work has inspired urban revitalization, multimodal connectivity, sustainability, community inclusivity, and preservation of historic and neighborhood character.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
IDA’s Urban Place Management Narrative Toolkit
For decades urban place management professionals have been waking up each day, determined to improve their cities, strategically fill vacant buildings, activate public spaces, and more. They have had great success, but, too often their work goes unnoticed by the general public. IDA’s toolkit provides a framework for communicating IDA members commitment to shaping dynamic city centers all around the world. It includes key messages and facts about the downtown management industry.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
NIMBYs, Elites & Socialists, Oh My!: How Downtown Organizations are Navigating New Political Turbulence
In many cities and downtowns our newfound success is leading to high housing costs, spiraling labor rates and the rapid gentrification of neighborhoods. Without interventions to promote affordable housing, stabilize neighborhoods, workforce training, public education and other social equity measures, many cities are at risk of losing what makes them authentic, and arguably the DNA for their economic vitality. Downtown organizations have a role in this debate and can help shape local policies.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
INTHEGLEBE.CA – A Digital Neighbourhood Experience
The Glebe Business Improvement Area was created to turn Ottawa’s oldest, most beloved neighborhood into the most forward-thinking location in the country. The first step? Give the local merchants a strong, unified digital presence within our own BIA website. After two years of live experimentation, intheglebe.ca’s most recent redesign was meant to improve user navigation and search, provide merchants and website administrators with more intuitive management, and improve the overall experience.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Neighborhood 360°: Planning for the Future of New York City Commercial Districts
In order to begin the deployment of what is now known as N360°, SBS developed a strategic public-private partnership with LISC NYC and Citi Community Development, aided by technical assistance from Larisa Ortiz Associates, to develop an assessment tool and analytical framework — a “Commercial District Needs Assessment” (CDNA) — that would help SBS to engage community partners in evaluating existing conditions and identifying needs of a commercial district.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
