Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
If You Build It, They Won’t Necessarily Come: Re-Shaping The Narrative of a Place
After years of work, your place is improving: business is good and streets are clean. But old reputations die hard, and problems remain framed a certain way. What if we want people to see places, problems and possibilities differently? Hear diverse places share how they used public space management, programming and public-private partnerships to change the narrative, and offer for discussion and commentary the perception or problem you want to change.Read More
Mapping Authenticity: Contemporary Mapping
Maps are the primary way that we orient ourselves to places. But they aren’t neutral: by highlighting some features while obscuring others, they are powerful tools for making meaning. Today, civic data and mobile technologies give us unprecedented control over visualizing place — and new ways for telling authentic, place-based stories.Read More
12 Steps to Sponsorship Success
This presentation teaches the proper sales method for garnering the most sponsorships in any economy and how to position your sponsorship so that people want to buy it. You will be given the 12 steps needed to ensure sponsorship success from initial concept, to taking inventory, to establishing media partners, to determining your best partners, the sales process, making the sale, and post event follow up to ensure renewal.
Bridging the Gap – Blending Social and Business Agendas in Your BIA or BID District
Diversity creates excitement, vibrancy, and economic resilience, and can be the heart of a successful urban center offering a place to combat discrimination and social isolation. BIA’s can play an active role in ensuring commercial districts are inclusive places for all people. This panel provides examples from three BIA’s on how to create welcoming urban centers for all.
Charrette Planning for Urban Spaces Leaders
Learn how collaboration by design is transforming urban centers globally. Learn to assess any design project and determine the right type of charrette for your business district! Through case studies, you will learn to activate the unique creative potential of all stakeholders by embedding them in the design process using the National Charrette Institute (NCI) Charrette System approach.Read More
Setting the Future of Retail Downtown
This session will demonstrate importance and necessity for business improvement organizations to provide ongoing support to the retail sector. A case study will be presented from Iowa City detailing two very different two programs: infrastructure and marketing.
Teaming Up To Clean Up
Teaming Up To Clean Up showcases partnerships with local stakeholders to clean and beautify their cities. Best practices include businesses and communities working together to improve storefronts, and reduce graffiti and litter while focusing on cigarette litter, recycling, and needle waste. Case studies in this presentation show how organizations can achieve best practices in maintaining cleanliness and building vibrancy in urban settings.
The Business of Winter
How are winters in Tampa, Florida and Winnipeg, Canada the same? As you can imagine, Winnipeg is very cold in the winter and they have been very successful in activating the Red and Assiniboine Rivers and The Forks Marketplace during a time of year when everyone likes to hibernate. Downtown Tampa, decided to take promoting winter with a twist! This presentation shares creative holiday event ideas for warm and cold climates!
Become a Local Partner with Google
The mission of Google’s Get Your Business Online program is to help every business be found by every customer looking for them online. Learn how you can partner with Google to help the small businesses you work with in your community, using resources, trainings, gear and one-on-one help from the Google team, all completely free of cost.Read More