Knowledge Center

Marketing, Communications and Events

Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.

The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.

Teaming Up To Clean Up

April 15, 2019 Presentation

Teaming Up To Clean Up showcases partnerships with local stakeholders to clean and beautify their cities. Best practices include businesses and communities working together to improve storefronts, and reduce graffiti and litter while focusing on cigarette litter, recycling, and needle waste. Case studies in this presentation show how organizations can achieve best practices in maintaining cleanliness and building vibrancy in urban settings.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

The Business of Winter

April 15, 2019 Presentation

How are winters in Tampa, Florida and Winnipeg, Canada the same? As you can imagine, Winnipeg is very cold in the winter and they have been very successful in activating the Red and Assiniboine Rivers and The Forks Marketplace during a time of year when everyone likes to hibernate. Downtown Tampa, decided to take promoting winter with a twist! This presentation shares creative holiday event ideas for warm and cold climates!

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Become a Local Partner with Google

April 15, 2019 Webinar

The mission of Google’s Get Your Business Online program is to help every business be found by every customer looking for them online. Learn how you can partner with Google to help the small businesses you work with in your community, using resources, trainings, gear and one-on-one help from the Google team, all completely free of cost.

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