Knowledge Center
Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Downtown Topeka Events & Programming
Downtown Topeka, Inc. established a goal to make downtown the entertainment center of the community. To reach this objective Downtown Topeka, Inc. began creating events to attract a broad range of targeted demographics to rediscover and enjoy Topeka’s downtown. The goal was also to make a-majority-of the events Free to the public, this was accomplished through Business Improvement District funding and DTI sponsorship development.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
“OUR EDGE. YOUR _____.” Marketing Campaign
After the King of Prussia District celebrated their five-year mark, staff knew it would be important to reevaluate the brand of the organization and district moving forward. KOP-BID hired a local marketing and branding agency to help create a new logo, energized tagline, exciting website and playful, but focused, advertising. Through thoughtful analysis and planning, KOP-BID was able to speak directly to a newly defined target audience.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Engage and Grow Your Audience with Digital Marketing
The customer journey has transitioned to a mobile first, content driven, digital ecosystem. In this new digital landscape, it can be daunting to plan, execute, maintain and evaluate a digital marketing plan. This session brings together best practices to identify and engage your audience, amplify your reach, bring visibility to your businesses and drive foot traffic to your district. Learn simple tactics that can be implemented right away, even if youre digitally challenged.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
It Might be All About the Experiences, But Experiences Do Not Pay the Rent
Retail expert Michael Berne, President of MJB Consulting, lays out the fundamentals of experiential retail, its do’s and don’ts, how it works, and how experiences tie in to successful retail. Make sure your downtown retailers are employing the age old strategy of experiential retail in a way that helps boost their business.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Art of the State: Leveraging Local Culture and Creativity
This session will present a snapshot of case studies that engage makers, artists and other creatives in downtown promotions, placemaking and development projects. Great Downtowns of all sizes are identified by their cultural environment. We will explore how both large and small investments in arts and creativity can return dividends that multiply.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Bohemian Nights at NewWestFest
For over 25 years, Bohemian Nights at NewWestFest, produced by the Downtown Fort Collins Business Association (DBA), has been an example of spirited collaboration, extensive outreach, elaborate planning and far-reaching economic and cultural impact. This family-friendly, three-day music festival is co-produced by the DBA and Bohemian Nights and is a primary fundraiser for the DBA’s year-round programming and public space initiatives.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Consumer Trends and Patterns in Retail
This presentation shares examples of contemporary strategies in brick and mortar retail to boost appeal to consumers and create a more experience driven offering to entice consumers.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
DTLA IRL: A Pop Up Case Study
In December 2018, the Downtown Center BID launched DTLA // IRL a multi-faceted pop-up activation showcasing Downtown’s culture, community, and commerce. The project comprised three main elements: a visitor’s center, retail store, and event space, and served as a promotional vehicle for the Downtown retail market and a variety of local businesses, highlighting local art and culture, and engaging the local community of residents, workers, and visitors.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Experience Hastings Crossing
Experience Hastings Crossing (HxBIA) was an inaugural week-long event aimed at both facilitating and showcasing unique partnerships between HxBIA businesses and Downtown Eastside social enterprises and nonprofit organizations. HxBIA invited locals and visitors to learn about these partnerships and support local community organizations through purchasing special features at businesses.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
The Orange Gnome Project
Although the urban forest is thriving in many ways, in the Wicker Park Bucktown Special Service Area #33, the region lost 7% of its trees in just 4 years to disease, pests and human carelessness. During the week of Arbor Day 2016, WPB SSA hung large tags with facts about the benefits provided by urban trees. The organization also wanted to do something that would give a nod to the quirky and artistic reputation of the neighborhoods.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
