Knowledge Center
Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Hamilton NOSH
A week-long celebration of Hamilton’s culinary scene, NOSH, took place during National Small Business Week from October 17 to 23, 2016. The response by the culinary community was overwhelming, chiefly because of the massive embrace by traditional media and those on social media. NOSH produced more events than anticipated, generated a massive amount of positive exposure for the city, and drove sales to participating businesses.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Inside Downtown Delray Beach Video Series
The Delray Beach Downtown Development Authority (DDA) launched their “Inside Downtown Delray Beach Video Series” to highlight the unique attributes and authenticity of downtown. The business owners, residents and visitors, also known as the “faces behind the spaces,” were given an opportunity to express what they love most about downtown. Conveying vibrancy, activity friendliness, and walkability in the marketing and PR messaging was crucial to sustaining and growing Downtown Delray Beach.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Italian Fest
Recent residential and hotel developments heightened the need for The Boca Raton Community Redevelopment Agency to develop additional programming for the district. What evolved was an idea to celebrate Italian culture with the goal of creating an exciting and memorable event highlighting the downtown greenspace, and benefiting both attendees and the downtown merchant community.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Lower Manhattan Restaurant Video Series
Lower Manhattan’s food scene, from the restaurants that perennially grace the pages of a Michelin guide to hole-in-the-wall gems that only locals know of, has quietly been booming. While publications like the Associated Press and Bloomberg News have taken notice, the perception of the neighborhood as an after-hours ghost town lingers. To address that misconception and to increase awareness of the breadth of restaurants that call Lower Manhattan home, the Alliance created a monthly video series.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
San Antonio 2017 Bond Process -Creating Places. Connecting Us.
Centro San Antonio convened a group of volunteers to look at a different approach to the traditional method the city used to identify and select bond projects. The mission of the group, the Catalytic Bond Committee, was to develop recommendations and then champion the compelling and catalytic projects with a potential to both transform downtown and materially impact the entire city.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
The MARTA Makeover Project
The Five Points MARTA Station Makeover project is an effort led by Central Atlanta Progress and the Atlanta Downtown Improvement District to evaluate, design, and execute creative placemaking enhancements for Atlanta’s south-central business district. Because Five Points station is often a person’s entry point into Downtown Atlanta, this project offers an array of tactics to improve the experience and foster positive emotional responses to this public space for range of population segments.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
2017 State of Downtown Opener
The Downtown Fresno Partnership (DFP) has utilized videos to help tell the story of downtown Fresno. To date, these videos have debuted at the yearly State of Downtown event as a vehicle to show what happened throughout the year with a nod to the exciting developments on the horizon. In 2017, the decision was made to take the video back to the beginning, revisiting the formation of DFP and charting some of the highlights downtown has seen over the last six years.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Delray Beach Fashion Week
The 4th Annual Delray Beach Fashion Week was a five-day event that showcased the unique mix of Downtown Delray Beach fashion retailers, designers, salons and artists. The goals of this merchant-driven program were to increase awareness and revenue for retailers, enhance the economic vitality of the entire downtown business community, highlight different neighborhoods and raise funds for the Achievement Centers for Children and Families (ACCF).
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Downtown Santa Monica Annual Meeting Video
After many years of hosting annual meetings, Downtown Santa Monica, Inc. (DTSM) noticed that messaging about the day-to-day management of the district was getting lost between presentations about transit and development, shiny new programs, grant funding or controversial regional and national topics. DTSM asked themselves, How do we share our passions with the world in a way that doesnt put them to sleep?
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
First Wednesday Art Walk
For the past 13 years, Downtown Vision Inc. (DVI) has produced the First Wednesday Art Walk in the heart of Downtown Jacksonville. This innovative event acts as an economic development tool supporting downtown merchants and cultural entities while improving the vitality of downtown through the arts. With more than 10,000 people participating each month, Art Walk has grown into a treasured street festival, one that is constantly reimagined to mirror the diversity of Jacksonville.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
