Knowledge Center
Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Game On!
While Water Street remains an important corridor in Lower Manhattan, and home to 100,000 workers and 12,000 residents, poor building design and planning and the lack of a vibrant streetscape makes it uninviting to tourists, residents, and people who work in the area. To combat the inertia gripping the cityscape and put Water Street’s potential on display, the Alliance for Downtown New York launched “Game On!” to bring vibrancy and activity to the corridor.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Activating Underutilized Parking Space for Public Use
During 2016, Anchorage, Alaska entered into a recession; consequently, parking use was showing signs of decline. The ACDA was tasked to re-think usage of existing parking assets. ACDA activated underutilized parking spaces on the rooftop of a parking garage, creating a new community asset for everyone to enjoy. The Rooftop featured a half-court basketball, ping pong tables, a concrete chess table and lots of benches to enjoy a lunch break or take in the beautiful mountain scenery.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
2017 Grand Illumination Parade – Facebook Live and TV Broadcast
The Downtown Norfolk Council (DNC) has produced the Grand Illumination Parade – the premier holiday parade in the region and a Southeast Tourism Top 20 Event – since 1985. Beginning in 1989, we broadcast the parade live in prime time on broadcast television as a way to further distinguish our parade as the region’s best. In 2016, with a tight budget, and changes in the way people are consuming media, we realized it was time to evaluate the current parade broadcast program and our objectives.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Brand Overhaul
For more than 60 years, the Downtown Denver Partnership has convened, collaborated and led a bold vision to build an economically powerful center city. The Downtown Denver Partnership has had the same logo, mission statement, manifesto and key messages that had been established over a decade ago. Shifting the organization’s positioning, identity and overall communications with our audiences was going to be a challenge both internally and externally, but we knew it had to be done.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Downtown Denver Rink at Skyline Park
The Downtown Denver Rink at Skyline Park is a nearly full-?sized ice rink that sits downtown at the corner of 16th and Arapahoe St. and is open daily from Nov. 22, 2017 Feb. 14, 2018. The rink is part of a series of strategic initiatives from the Downtown Denver Partnership that helps to create diverse and attractive programming and encourage a wide variety of cultural, leisure, entertainment and recreation in Downtown Denver’s parks and public spaces.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Get It In The Glebe – Awareness Marketing Campaign
Leading up to 2017, the Glebe neighborhood had seen significant changes to its product mix, including new retail, award-winning restaurants, increased events and programming, and the completion of the Lansdowne area featuring a park, recreational facilities and a stadium. The shift in the Glebe’s amenity and entertainment offerings created an opportunity for Glebe BIA to re-position the neighborhood as the place to visit while encouraging all to Get it in the Glebe.”
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The Best of Cape Town Central City 2018 guide
The Cape Town Central City Improvement District (CCID) began to look for ways to promote the many offerings that had become integral to the Central City and, in particular, to add value to the stakeholders that had invested in the CBD in “Eat”, “Stay”, “Play” “Shop” or “Visit” destinations. To fulfill this, “The Best of Cape Town Central City” guide was created in 2009, originally published in conjunction with the internationally
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Welcome to Rosslyn Video Strategy
Rosslyn has transformed from a 9-to-5 employment hub to a vibrant, mixed-use urban center. By June 2017, Rosslyn reached a critical point in its evolution, where the momentum of recent growth combined with the activation work of the Rosslyn BID created a fresh, energized vibe in the community. To create a way for stakeholders to feel what it is like to be in Rosslyn, the BID launched a comprehensive video strategy to take their brand story to the next level.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
144 Activities in Town Square Park
The Anchorage Downtown Partnership, Ltd. adopted a new approach to increase the vitality, security and image of downtown, while showcasing one of downtown’s most overlooked assets: Town Square Park, a green space in the heart of downtown Anchorage. Focusing on how positive activities can organically move a space away from issues of crime, homelessness and drugs, Anchorage Downtown Partnership, Ltd. facilitated a new summer program designed to bring new energy to the park through space
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Books in Bloom
The Downtown Columbia Partnership (DTCP) first presented Books in Bloom in June 2017 as part of the city’s 50th anniversary year. The daylong festival included readings, panel discussions, a poetry wall, children’s craft area, story time corner, pop-up bookstore by Politics & Prose, and more. In partnership with the Howard County Library System, Books in Bloom launched the library’s summer reading program, Summer @ Your Library, and included activities for children and adults alike.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
