Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Raising BIA Awareness: #BIAweek Twitter Chat
The Toronto Association of Business Improvement Areas (TABIA) and the City of Toronto’s BIA Office worked together to declare “BIA Week” in the City of Toronto for January 29 February 2, 2018. The goal of the event was for Toronto BIAs to educate Councilors, City Staff and the public about what BIAs are and how they contribute to Toronto. This included information displays and decoration in the City Hall rotunda for the week and a reception hosted by TABIA with City Councilors and Staff.
A groundswell of entrepreneurial and creative activity is changing Dayton. Over a series of townhall-style meetings and detailed work sessions, the Start Downtown initiative brought together more than 100 enterprising Daytonians to devise new strategies and grassroots projects to foster collaboration and connections between entrepreneurs and provide better support the creative culture rapidly emerging. Start Downtown won an IDA Excellence award at the 2018 IDA Conference.
Westwood Village/UCLA Block Party
Westwood Village is a heavily used and densely populated 25-square block commercial district that shares a border with the UCLA campus. Despite the proximity, many UCLA students remain insulated on campus and are not aware of district businesses, or events and activities that take place in the community. The Westwood Business Improvement District (WBID), understood that they needed to hold a grand event to attract and then entertain thousands of people at once to introduce students to downtown.
Top Issues Council: Place Branding – How to Brand and Market Your District
Each downtown and urban district is unique and offers different experiences. More than just a logo, tagline or marketing campaign, place branding identifies and distills a district down to its core identity and sense of place. The IDA Place Branding Top Issues Council has developed this report as a guide for urban districts to evaluate different tools and approaches for their own place branding efforts. Learn best practices and strategies to brand and market your district.Read More
Top Issues Council: Maintaining Authenticity of Place
This report defines the various elements that contribute to the authenticity of a place. This report highlights a ten-point authenticity checklist on: engaged and involved property ownership; commercial diversity and independent businesses; built environment; walkability and accessibility; places that are clean, safe, attractive and welcoming; diversity and culture; public spaces; theater, arts and culture; historic preservation; and vibrancy.Read More
Changing Face of Economic Development: Land Use, Sustainability, and Housing
The nature of retail is changing in the digital age, and so are its consumers. This presentation walks through what changes are occurring and what to expect in the future, as well as how to help retailers adapt and succeed.
Community Building – Creative Placemaking
Place management organizations work at the cross-section of thoughtful development and making culture accessible, increasing the quality of life for our districts. Pola Bunster, Director of Storytelling, Prism Creative Group, talks about the creative placemaking projects she has undertaken in Miami, tapping into the city’s culture to tell a story and create an experience.
Internet VS IRL, and the Power of FOMO
Events can be a significant and reliable strategy for attracting people to downtown. The panelists share their strategies and marketing tactics to put on successful events.
Social Media: How to Tell the Story of a Place in Eight Seconds
There is an art and science to social media communications and marketing. Amy Blaschka, Founder and Storyteller at AmyBlaschka.com, Jason Gilbert, CEO at Saltwater Software, Ariana Gomez (former) Marketing Director at LA Fashion District BID, and Kerry Inserra, Associate Director at Walnut Creek Downtown Association share the secrets to effective communication on social media.
The Underline – Building a 10 Mile Greenway
Meg Daly, Founder of Friends of the Underline, shares her story of turning a crazy idea for a 10 mile greenway project into a reality. She walks through the community engagement process and gives her advice for demonstrating the project’s importance to the community and government partners.