Knowledge Center

Marketing, Communications and Events

Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.

The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.

Placemaking Summit 2019 Opening Master Talk Presentations

May 26, 2020 Presentation

Campus No. 805 is an award-winning adaptive re-use project that converted a former middle school campus into a mixed-use entertainment experience with multiple local breweries, restaurants, entertainment options and a public green space. Join us as we kick-off the inaugural Place Branding & Placemaking Summit with a multi-stop reception where attendees will get to experience why “school’s out forever” and full-time fun is the new curriculum at Campus No. 805.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Placemaking Summit 2019 Closing Master Talk Presentations

May 26, 2020 Presentation

Closing Master Talk with Rob Robinson, Managing Principal, Urban Design Associates (Pittsburgh, PA), Anna Lowder, Co-Founder, Matter Design Co. (Montgomery, AL), Nick Lasater, Co-Owner & CEO, Rocket City Digital (Huntsville, AL), and Josh Yeager, Co-Founder, Bright Brothers Strategy Group (Philadelphia, PA).

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Strengthen Your BID Through Branding

May 26, 2020 Presentation

How do you brand something as complex as a city? Two BIDs talk through how their successful rebrands not only modernized and unified their identities, amplified the effectiveness of all of the organization’s endeavors, increased the recognition the BIDs got from stakeholders, and saved time and money – but also accomplished something larger. Rebranding positioned both BIDs to move from identifying their communities as a “place” to representing a “destination” – answering the

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Standout Place Branding

May 26, 2020 Presentation

Change is constant in our line of work, and when change continually occurs in urban places and spaces, the stories that we tell about them must hold true. But how do you change the narrative of place and what does that entail? For urban place managers, branding a district / place conjures more questions than answers: how much will it cost? How many stakeholder groups do we need to involve and who? How long will it take? What are we actually branding? What is our brand? Will this even make a

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Downtown Long Beach Economic Profile Press Release

May 26, 2020 Press Release

This 2015 sample press release from Downtown Long Beach Associates is spreading the word about their recently published Downtown Economic Profile. The press release highlights a number of statistics from the report, summarizes the report’s introductory letter, and provides a brief description of the organization.

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Downtown Houston Market Research Summary: Attracting Residents

May 21, 2020 Sample/Template

This sample research report was conducted to help The Houston Downtown Management District develop a “lifestyle profile” for downtown Houston. Through surveys of downtown workers and residents in downtown adjacent neighborhoods HDMD aimed to determine: 1. what was missing from downtown 2. which unique features of downtown are currently most important and 3. what would be most attractive to target audiences.

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Paw-Pup Dog Park

May 20, 2020 Case Study

The Thelda Williams Paw-Pup Dog Park is a temporary activation in downtown Phoenix, created using a license agreement between the Downtown Phoenix Partnership and the City of Phoenix.

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Strategic Re-branding & Communication Effort

May 20, 2020 Case Study

With archaic branding that only focused on one main street, the Downtown Tempe Authority (DTA) desperately needed to create a brand that encompassed their entire downtown, including residents, businesses, and other stakeholders. In addition, the brand elements needed to communicate to various audiences how they could interact, engage, and experience the place. The results of re-branding brought back many groups that were once alienated from downtown Tempe.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Developing a Retail Strategy

May 20, 2020 Presentation

All downtowns are dealing with the changing world of retail and developing strategies for retention and attraction. Learn from Cherry Creek North, Downtown Memphis and Downtown OKC, three very distinct downtowns, as they discuss their respective approaches for filling vacant spaces and retaining and attracting retailers.   

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New Development Meets a Neglected Neighborhood

May 18, 2020 Case Study

Congress Heights Community Training and Development Corporation developed a framework for investing in a place-based inclusive economic and social development strategy centered around Congress Heights. It was built on extensive community engagement with a broad variety of stakeholders, from large developers to local youth, to city economic development officials, to local civic association members and more.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!