Knowledge Center

Marketing, Communications and Events

Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.

The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.

Advancing Places: Communications

June 25, 2021 Webinar

During these challenging times, communicating with stakeholders throughout your community is more important than ever before. Hear from different panelists and learn about specific communication tactics that have been employed to help support their district during these uncertain times. Come away with ideas to apply in your city.

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Project Spotlight: Engage Your Community

January 12, 2021 Presentation

The Longest Table has welcomed local Grand Forks, North Dakota residents to sit down for a free meal in a welcoming environment with people they may not have known, to foster stronger connections, exchange stories, discuss community challenges and spur civic innovation. The Longest Table has been successful in engaging underrepresented populations in important civic conversations; providing everyday citizens with tools to be active participants in creating the community they want to have.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

“Getting the Word Out:” Strategically Sound District Communications

January 04, 2021 Presentation

In a world of packed calendars, dizzying social feeds and overflowing email inboxes—on top a global pandemic, no less—how can districts successfully deliver messaging, reach their target audiences and negotiate the needs of stakeholders who want district support in “getting the word out?” Speakers from communities large and small, share hands-on, proven tactics of how to strategically marry audience, channel and results.

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Content Strategy: Expand Your Reach Through Strategic Content Creation

January 04, 2021 Presentation

Today’s marketing professionals must create their own content to reach wider audiences and gain deeper interest in their brands. This session will identify the basic components of creating a content strategy plan. Panelists will offer a variety of approaches to content creation, including sharing successes and failures. Participants will examine what content model approaches might work best for their district.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Why So Serious? Follow the Fun to Find Your Voice

January 04, 2021 Presentation

Could you pick your marketing voice out in a crowd, or do you sound like every other BID in your city? From newsletters, to signage, website copy and annual meeting videos, stop taking yourself so seriously and start having fun! Using both case studies and the basic tenets of improv comedy, BID communications experts will help make the mundane memorable.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Bringing Innovation to Sponsorships

January 04, 2021 Presentation

The most unique and successful sponsorships utilize available assets such as events, initiatives, infrastructure and more to deepen a connection with the target audiences. If a BID is innovative and nimble when developing the sponsorship strategy and activation, both the sponsor and the BID will win. A strong activation is defined by the way the brand/sponsor, assets and promotional levers are used together to drive results and tell a larger story.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Authentic Influence: Evolving Social Media Tactics

January 04, 2021 Presentation

Social media influencers can be a powerful link between your district and your target audiences. Successful influencer partnerships must be authentic, relational and adaptive. Three case studies –Tampa, Milwaukee and Tempe – will demonstrate distinct models of district-specific influencing. Tactics at varied budget levels will be explored. Return to your district able to identify or expand upon influencer opportunities.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Join Grow with Google to Empower Your Community with Digital Skills  (Grow with Google)

November 09, 2020 Presentation

You’re already doing great work in your community and Grow with Google wants to help. Grow with Google helps people across the United States gain digital skills to grow their careers and businesses. Join us to learn how you can gain access to presentation materials, resources and hands-on help from Grow with Google’s team, all completely free of cost.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Coordination and Communication Lessons Learned from Civil Unrest

October 26, 2020 Presentation

Urban place management organizations around the would have faced many challenges during 2020. Many districts have seen significant protest activity as many around the world speak up against inequality and for social change. This session will discuss coordination and communication lessons learned from Minneapolis and Washington, DC. No one city has all the answers in how best to prepare and respond, so this session will also feature time to learn from each other.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Digital Marketing During and After COVID with Geocentric

October 26, 2020 Presentation

From closings and re-openings, to streeteries and social distancing guidelines, there’s never been so much information that needs to be communicated. Join Geocentric for a brief discussion of what’s working now, and how to plan for bringing people back to downtown.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!