Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
South End Vision Plan
Among the fastest-growing urban districts in the US, Charlotte’s Historic South End neighborhood has experienced rapid revival and reinvention. With room still to grow, we created a vision plan that will guide billions of dollars in new public and private investment throughout the business improvement district. Following mixed reactions to redevelopment, it became clear that action was needed to ensure that future growth would preserve the South End’s historic charm and its authenticity.
The Minneapolis Big Build
The Mpls Downtown Improvement District (DID) tracks their progress with a perception survey of downtown workers, residents, and visitors. In 2015 and 2016 surveys showed significant decreases in the perception of downtown Minneapolis cleanliness. The #1 reason was construction. Led by the DID, the team developed a POV about all the construction called “The Minneapolis Big Build.” The campaign kicked off with www.MplsBuild.com which communicated the details of the projects.
201 Portage Canada Day Living Maple Leaf
Since 2011, the Downtown Winnipeg BIZ has been engaging the public by challenging Winnipeggers to help claim the title of largest living flag in Canada. Volunteers from the community are invited to become part of a larger mosaic in various iconic downtown locations. A banner year was in 2012, when Winnipeg’s Canada Living Flag defended its record, while the photo of that year’s living flag was selected to be produced as an official Canada Post stamp, inking over 10 million copies.
A Creative Placemaking Guide for Business Districts to Work With Local Artists
This creative placemaking toolkit was created specifically for business districts, offering guidance on engagement with local artists to best enhance the experience and vitality of a place. This guide showcases strategies to integrate the talents and ideas of multiple artists to best address the unique opportunities and challenges in BIDs. The toolkit includes case studies of the six unique placemaking projects funded by IDA, Springboard for the Arts and the National Endowment for the Arts.Read More
Bicycle Roadside Assistance Program
The Hartford Business Improvement District’s (HBID) free on-site bicycle roadside assistance program is the first of its kind in the nation. HBID Ambassadors will fix a flat, inflate a tire, replace a tube, reattach a slipped chain or tighten up loose bolts, free of charge, anywhere in our District. This program, designed to support cyclists and foster an increase in bicycle commuting, received international attention with news stories running in outlets across the US and Canada.
Downtowner Free Ride Service
After five years of planning, on October 20, 2016 the Tampa Downtown Partnership launched an innovative micro-transit service to complement the existing downtown mobility options within the 760-acre Special Service District. Made possible through the generous support from both the public and private sector, this mobile app-based, on-demand free ride service, Downtowner, was quickly adopted by Downtown workers, residents, visitors and students.
I Scream! Kiosk
I Scream! is a Times Square pop-up kiosk that encourages people to speak up about social and political issues while enjoying a frozen treat. The Alliance and Urbanspace partnered with New York-based, Vendy Award-winning ice cream shop Ice & Vice to offer flavors like “Freeze Global Warming”, “The Full Scoop” and “Justice is Sweet.” 5% of total profits are donated directly to a rotating list of local and national nonprofits including Habitat for Humanity, Project HOPE and Harlem Grown.
Leeds International Festival (LIF)
Leeds Business Improvement District (LeedsBID) has acted as catalyst and funder for the realization of a vison to create an aspirational, overarching festival to promote the vitality of downtown as a world-class destination. From an initial proposal in September 2016, the inaugural Leeds International Festival (LIF) took place in April 2017; a festival of 35 events over 8 days in front of an audience of 17,000.
London Arts Live
London Arts Live— the first program of its kind in Canada—is a city-wide pop-up art program that places professional artists in urban spaces to reinvigorate local businesses and offer Londoners new opportunities to engage with and experience the arts. With a particular focus on downtown, the program showcases London’s artistic talent across all performative disciplines — including dance, multimedia, music, theatre, and visual arts — artists perform in parks, streets, and
Nuart Aberdeen is an internationally acclaimed, multi-award winning street art festival that premiered in Aberdeen in April 2017. The festival was delivered through developing a close collaborative approach with Nuart in Stavanger, Norway where it began in 2001 and is widely considered to be the world’s premier celebration of Street Art among its peers. Nuart Aberdeen was delivered by Aberdeen Inspired, the Business Improvement District (BID) organization.